Preparing for 2014
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Preparing for 2014. Greig Whitton Founder, Evergrow. Brent Combrink Founder, ProMentor. Webinar outline. Economic expectations Tax changes Legislative amendments Labour developments Marketing opportunities. Economic expectations. A perfect economic storm?. Economic expectations.

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Preparing for 2014

Preparing for 2014

Greig Whitton

Founder, Evergrow

Brent Combrink

Founder, ProMentor


Webinar outline

Webinar outline

  • Economic expectations

  • Tax changes

  • Legislative amendments

  • Labour developments

  • Marketing opportunities


Economic expectations

Economic expectations

  • A perfect economic storm?


Economic expectations1

Economic expectations

  • A perfect economic storm?

  • Conditions will probably improve towards the end of the year.

  • Don’t wait for macro economic growth to drive demand.


Tax changes

Tax changes

  • Taxation laws amendments

  • Assorted benefits for individuals and companies

  • Retirement funding changes of particular interest


Tax changes1

Tax changes

  • Taxation laws amendments

  • Assorted benefits for individuals and companies

  • Retirement funding changes of particular interest

  • Special Economic Zone tax breaks very appealing


Tax changes2

Tax changes

  • Extension of VAT to international electronic suppliers

  • Shouldn’t be an issue unless SARS burdens local users with compliance tracking


Tax changes3

Tax changes

  • National Credit Act amendments

  • Possible credit history expunction


Tax changes4

Tax changes

  • National Credit Act amendments

  • Possible credit history expunction

  • Prohibition of certain charges as well as proof of letters of demand


Legislative amendments

Legislative amendments

  • Protection of Personal Information Act

  • Prohibition of unsolicited direct marketing


Legislative amendments1

Legislative amendments

  • New B-BBEE Codes

  • Awesome for black business owners; catastrophic for white owners


Legislative amendments2

Legislative amendments

  • New B-BBEE Codes

  • Awesome for black business owners; catastrophic for white owners

  • Emphasis on supplier development could benefit many smaller enterprises


Legislative amendments3

Legislative amendments

  • Women Empowerment and Gender Equality Bill

  • Proposes controversial employment targets


Labour developments

Labour developments

  • Amendments to the BCEA, LRA, and EEA

  • More protection for non-permanent employees


Labour developments1

Labour developments

  • Amendments to the BCEA, LRA, and EEA

  • More protection for non-permanent employees

  • Possibility of minimum wage increases


Labour developments2

Labour developments

  • Amendments to the BCEA, LRA, and EEA

  • More protection for non-permanent employees

  • Possibility of minimum wage increases

  • Prohibition of “wage discrimination”


Labour developments3

Labour developments

  • Amendments to the BCEA, LRA, and EEA

  • More protection for non-permanent employees

  • Possibility of minimum wage increases

  • Prohibition of “wage discrimination”

  • Quicker compliance enforcement and stricter penalties


Labour developments4

Labour developments

  • Employment Services Bill

  • Employers may need to notify the Department of Labour about any job vacancies


Marketing opportunities

Marketing opportunities

  • The increasing appeal of online marketing

  • Sustained growth of the local digital retail market


Marketing opportunities1

Marketing opportunities

  • The evolution of search and social

  • The days of dabbling are over: develop the skills, buy the skills, or don’t bother


Marketing opportunities2

Marketing opportunities

  • The untapped potential of email

  • The contribution from email has jumped dramatically

  • Email is quicker, easier, and more affordable than just about any other channel

  • Build awareness, nurture leads, track engagement, and convert

  • POPI will reward companies that build opt-in audiences


Need more help

Need more help?

  • Evergrow forums

  • Guides

  • Greig: 021 671 8225

  • Brent: 082 425 2708


  • Login