Social research report for: London Borough of Waltham Forest: Community Cohesion Survey Findings – Executive Summary. 12 th May 2011. Executive Summary: Research Objectives.
Social research report for:London Borough of Waltham Forest: Community Cohesion Survey Findings – Executive Summary
12th May 2011
Key Findings: Participation, Decision Making and Communication
Key Findings: Community Cohesion Communication
Key Findings: Perception of Community Safety Communication
Key Findings: Gang and Gang Related Violence Communication
Key Findings: Formation and Nature of Cultural Beliefs Communication
Key Findings: Awareness and Perceptions of Extremism Communication
Segmentation Model Communication
Six segments were identified using cluster analysis.
Segmentation Conclusions CommunicationBased on the attributes assigned to the segments it is possible to consider priorities for engagement based on key variables such as concerns about the local area, agreement with value of civil liberties or degree of disenfranchisement.
An example of this kind of model in provided below:
High concern for personal safety
Unlikely to engage with the Council to discuss issues
Likely to engage with the Council to discuss issues
Low concern for personal safety
Segmentation Conclusions CommunicationUsing the attributes assigned to the segments it is also possible to look for different ways of engaging with the young people within them based on their beliefs, values and current views of the value of civic participation.
Participation, Decision Making and Communication
Perceptions of Community Safety
Gangs and Gang Related Violence
Formation and Nature of Cultural Beliefs
For Further Information Please Contact: Communication
Youth Participation Officer
Waltham Forest Council
020 8496 8105 / 07807 035680