Social psychology
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Social Psychology. What’s Social Psychology?. How we form our beliefs and attitudes about the world around us. How the world around us influences our beliefs and attitudes. Often unconscious & influenced by our environment. Imagine This….

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Social Psychology

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Social psychology

Social Psychology

What s social psychology

What’s Social Psychology?

  • How we form our beliefs and attitudes about the world around us.

  • How the world around us influences our beliefs and attitudes.

  • Often unconscious & influenced by our environment

Imagine this

Imagine This…

  • You walk into an elevator full of people what do you do?

  • Why do you take this action

Attribution theory

Attribution Theory

  • How we explain human behavior based on an assumption that their actions are driven by either:

    a. an internal disposition or b. the situation.

  • Internal Disposition: this is how the person is (inner trait)

  • Situational: behavior is dictated by the current circumstance

  • We often tend to attribute behaviors to disposition rather than situation.

  • Inaccurate labeling can be referred to as: fundamental attribution error

Attribution or situational

Attribution or Situational?

Fundamental attribution error

Fundamental Attribution Error

  • Culture affects attribution

  • Based on our set of cultural norms when people deviate from them we think they’re mean, weird, different, etc.

  • I reach out to shake a woman’s hand wearing an abaya…she refuses. I think to myself “man that was rude.”

    • What just happened?

Attitudes actions

Attitudes & Actions

  • Attitude: a belief or feeling that makes you respond in a particular way to people, events, & objects

  • Internal Attitude + External Influences = Behavior

  • Behaviors do not always match attitudes…Why?

    • Outside influences can be stronger i.e. peer pressure

    • We aren’t keenly aware of our attitudes i.e. women aren’t as smart as men

    • The attitude and behavior are incompatible i.e. I don’t like running

What does this mean

What does this mean?

Behavior attitude

Behavior & Attitude

  • Sometimes behavior influences attitude. Consider the following examples below:

  • Foot in the Door Phenomenon: tendency for people who have agreed with small things to agree with later larger requests.

  • Role Playing: After you perform a certain role long enough it becomes normal. Ex. Zimbardo experiment and brown eye/blue eye experiment

Cognitive dissonance

Cognitive Dissonance

  • Readjusting or Repositioning

  • The way we behave in order to reduce discomfort(dissonance) when our beliefs are inconsistent/compromised

  • Cognitive Dissonance = attitude and actions clash; so we change the attitude

  • For Example:

    • Attitude: It is important to take care of the environment

    • Dissonance: I drive an SUV, which is not eco friendly

    • Adjustment: I can’t save the world OR I recycle



  • Conformity: adjusting behavior or thinking in order to fit in with a group idea or standard

  • Conformity increases when:

    • You feel incompetent on insecure

    • You’re in a group of 3 or more

    • There is uniformity in the rest of the group

    • You’re impressed by the status of the group members & they’re watching

    • You have made no prior commitments to a response

  • Asch Conformity Experiment

Stop here

Stop Here

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