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OVERVIEW. Since 1967 Tecnotelai researches, manufactures, selects and distributes industrial and office furnishings, being often involved in its customers’ project in order to follow their proper needs. * Italian manufacturing and best materials quality

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Tecnotelai it

OVERVIEW

Since 1967 Tecnotelai researches, manufactures, selects and distributes

industrial and office furnishings, being often involved in its

customers’ project in order to follow their proper needs.

* Italian manufacturing and best materials quality

* Complete and efficient assistance service and continuous technical support

* Two large showrooms, huge space for ideas and concrete needs

www.tecnotelai.it


Tecnotelai it

ANALYTICS

- 15.000 sqm Warehouse

- 2.500 Articles

- 5.000 Active clients

- 30 persons (warehousemen + employees)

- 6 Million Euro turnover

www.tecnotelai.it


Tecnotelai it

Std. Approach to Int’l Mkts

  • Mkts Analysis

  •  where to go?

  • 2) Company Analysis & Products Strategy

  •  which offer?

  • 3) Swot Analysis

  •  strong or weak?

  • 4) International competition

  •  against who?

  • 5) Promotion / Distribution strategies

  •  how to offer?

  • 6) Financial Planning

  •  costs are effective but revenues are not

www.tecnotelai.it


Tecnotelai it

Successful “Bologna” Model

www.tecnotelai.it


Tecnotelai it

S.W.O.T. Analysis

  • Warehouse (products “ready”)

  • Products Quality

  • Know-how

  • Reputation ( > Brand awareness)

  • Transport delivery times

  • Prices

  • R & D production abilities

  • Direct sales

  • Products “turnover”

  • Better perception of services offered

  • Economic products

  • Low perception of products quality

www.tecnotelai.it


Tecnotelai it

Mkt model to be used to approach Int’l Mkts

?

www.tecnotelai.it


Tecnotelai it

Luca Sita – Personal CV

1996 – Graduated in Economics - University of Bologna

1997 – 1999 Auditor in charge – KPMG – Bologna

2000 – University of Technology – Sydney – Australia

2001 – Temporary Manager –Chem Trend Italy - Bologna

2001 – 2004 – Controller of int’l subsidiaries – Grandi Salumifici Italiani - Modena

2004 – 2007 – Managing Director – Sino dos Alpes Alim.– Rio Grande do Sul - Brasil

2007 – 2009 – Internal Auditor - Grandi Salumifici Italiani

2010 – Managing Director – Tecnotelai - Bologna


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