Peter Piper Picked a Peck of Pickled Peppers. Untwisting Public Affairs/Relations Maurice Clemmons Assistant Director, Community Resources Shepeard Community Blood Center Augusta, Georgia. What Pickles we packed. Preparing Press Kits Approaching Various Media Venues
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Peter Piper Picked a Peck of Pickled Peppers
Untwisting Public Affairs/Relations
Assistant Director, Community Resources
Shepeard Community Blood Center
Preparing Press Kits
Approaching Various Media Venues
Building & Nurturing Media Relationships
Crafting Effective Messages & Press Releases
Delivering an Effective Media Interview
Preparing Press Kits…that will actually be read!
Not Your 1990’s Press Kit
The Customized WOW
Create a template of a CD/DVD sticker that can be quickly customized with the reporters name and picture
(if available on line)
INSERT A SAMPLE
“Information for Kimberly Campbell, WJBF, ABC Reporter”
On the cd/DVD have electronically, all the information y9ou provided in hard copy form, on the laft hand side of your Press Kit; ABC’s 56 Blood Facts; Links sources for additional information about blood products and use (ADRP.org;Americasbloodcenters.org;aabb.org;your web site;etc);the pictures with bylines and names from the hard copy enclosed; why 1 donation helps save 3 lives; points of contact; and a few heart felt recipient stories/donor stories.