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Online Video – What traditional content producers need to learn.

Online Video – What traditional content producers need to learn. Philip Werner – UFA Fiction / UFA LAB. Dec. 6th, 2013. How do formats work on YouTube?. CONTENT is important. but COMMUNITY is king!. How do formats work on YouTube?. YouTuber / Faces. Search Engine. Sympathy.

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Online Video – What traditional content producers need to learn.

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  1. Online Video – What traditional content producers need to learn. Philip Werner – UFA Fiction / UFA LAB Dec. 6th, 2013

  2. How do formats work on YouTube? CONTENT is important but COMMUNITY is king!

  3. How do formats work on YouTube? YouTuber / Faces Search Engine Sympathy Community Video Platform Emotions Same Interests Social Network Exchange

  4. What are success factors? Search Engine Video Platform Social Network Relevance for consumer!

  5. What are success factors? Same interests Exchange Emotions Relevance Community

  6. What are success factors? Same interests Exchange Personality Emotions Authenticity Community

  7. YouTube's value proposition YouTube has become the stage for new talent, music television was in the past.

  8. Where are we heading? Professionalization Cost efficiency Talent Management Advertising Spendings

  9. Where are we heading? Small vs. Large Screen Premium Productions Branded Entertainment Shortform vs. Longform

  10. Thank you!

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