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State of the Real Estate Market

State of the Real Estate Market. National Market Units Year to Date: Nation  down 12.9% West Region down 22.8% Average Sales Price: Nation - Down 1.7% West Region - Up .3%. State of the Real Estate Market. Local Market Units Year Date (through June):

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State of the Real Estate Market

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  1. State of the Real Estate Market • National Market • Units Year to Date: • Nation  down 12.9% • West Region down 22.8% • Average Sales Price: • Nation - Down 1.7% • West Region - Up .3%

  2. State of the Real Estate Market Local Market Units Year Date (through June): Northern Colorado (IRES) - Down 18.9% Metro Denver (Metrolist) - Down 4.84% Colorado Springs (PPAR) - Up  3.1% Coldwell Banker Residential Brokerage Units Year Date (through June): Northern Colorado (IRES) - Down 15.4% Metro Denver (Metrolist) - Down 9.5% Colorado Springs (PPAR) - Up  47.3%

  3. WHAT ARE YOU PAYING NOW? • Required by CREC & NAR & CBRB • State and National Dues $204 • E&O Insurance $561 • Annual CE Credit Class $50-75 • Coloradohomes.com $109 • Coldwellbanker.com $99

  4. WHAT ARE YOU PAYING NOW? • What Quality Producing Agents Are Doing! • 4-12 Mailings Per Year $480 • IDX Feed for $120 • CBC $99 • One Sphere Event $200+ • Total Annual Costs $2,000+/-

  5. WHAT IS THE AVP?

  6. What the AVP Includes • Annual Errors and Omissions Insurance $1M/$5M – zero deductible. • Annual NAR Dues • Annual CAR Dues • Annual Colorado Business Conference (CBC) • January 22, 2007- Convention Center • Annual Coloradohomes.com includes Coldwellbanker.com and LeadRouter • Every closing file saved on CD-Rom • Cole Service Directory • Client Follow-up Surveys • Annual 4 Hour State Update (required) and a 4 Hour CE credit class. • Held December 4, 5, 6

  7. Participation Options • Pay your AVP in the full amount of $1,356 by December 15th. ($138 savings) • 2. Pay $712 by December 15th and $712 by June 15th. ($70.00 savings) • 3. Pay $124.50 monthly • starting December 1st

  8. No change in the good things!

  9. Marketing You Can Count On! COLORADOHOMES.com our brand new local website generating nearly 200,000 total site visits monthly and over 12 million unique visitors annually.

  10. Marketing You Can Count On! COLDWELLBANKER.com our nationally branded website with over 16 million site visits annually.

  11. Marketing You Can Count On! • REALTOR.com • Featuring all CBRB Listings with: • Showcase Enhanced/Multiple Photos • • Featured Properties Viewed 20x More • • LEADROUTER Rapid Response Technology • .

  12. Marketing You Can Count On! LEADROUTER- Rapid Response Technology designed capture and respond to internet leads in a matter of minutes.

  13. Marketing You Can Count On! PREVIEWS PORTFOLIO 32,000 Distributed Three Time Annually

  14. Marketing You Can Count On! PREVIEWS ELITE MAILER 32,000 Distributed Three Time Annually

  15. Marketing You Can Count On! PREVIEWS COLORADO EXCEPTION HOMES 32,000 Distributed Three Time Annually

  16. PREVIEWS RETREAT NOVEMBER 9 & 10 VAIL, COLORADO

  17. Marketing You Can Count On! TV and Radio Spots + Web Banners Both Nationally and Locally

  18. Marketing You Can Count On! Six Professional Photos FREE on Every Listing!!

  19. Marketing You Can Count On! FREE “Just Listed” Cards Mailed on Every (6%) Listing!!

  20. Marketing You Can Count On! FREE Professional-Grade Brochures on Every Listing!!

  21. Marketing You Can Count On! Frequent Marketing/Sweepstakes Campaigns

  22. Marketing You Can Count On! FREE Open House Ads in Print and Online

  23. Marketing You Can Count On! FREE Full-Time Public Relations Services

  24. IS COLDWELL BANKER MAKING MONEY OFF THE AVP??

  25. YES!... BUT YOU’LL BE SURPRISED HOW…

  26. If you made the decision to do something different in 2007….Just imagine what might be possible.

  27. 2,000 X 3 DEALS PER AGENT = 6,000 ADDITIONAL CLOSINGS AT AN AVERAGE OF GCI OF $7,800 EQUALS AN ADDITIONAL 46.8 MILLION IN GCI. OF THAT WE HOPE TO MAKE AN ADDITIONAL MILLION DOLLARS.

  28. Making The AVP WorkRich Sands

  29. Have a plan Are relentless in the execution of that plan Expect that they will accomplish what they set out to do. Do you? Really? The people who make money:

  30. Where are you getting Business/Leads?

  31. Tony Robbins Says…. “If you do what you've always done, you'll get what you've always gotten.”

  32. In 1970 we could buy a regular or Princess phone, in Black or Avocado What are your options today?

  33. In 1472 a person could read a book a month and read every book in the Oxford library in 20 years TODAY American companies publish almost 300 books DAILY In 1970 there were 334 morning newspapers in the US Today there are 736

  34. The New York Times estimates that we are exposed to 3200 commercial messages every day.

  35. Option Overload The Result…

  36. Consumers can no longer keep up Too many Too much information Don’t know and understand their options Option Overload

  37. SO they do what all of us would do, they pick the most trustworthy and seemingly competent person who meets their needs.

  38. It’s you: their friend, relative, neighbor, colleague, whatever… Who Is That?

  39. Your Sphere of Influence

  40. Belief that everyone knows that they are in the real estate business Don’t understand the value of it Too busy Cost So, Why Don’t Agent’s work their Sphere?

  41. Time management challenges Don’t understand the value of it Cost Afraid to “bother” friends Don’t know how to begin Cost So, Why Don’t Agent’s work their Sphere?

  42. Is this a tough job or what?

  43. You’d increase your business a bunch (maybe double, triple….) You’d capture more business because they already know, like and trust you You’d stop wasting money in building your business inefficiently You’d decrease your stress levels by working with people you like What would happen if you did?

  44. 44% Referred by friend, relative, neighbor 11% 7% 7% 6% 4% 4% 3% 3% Used Agent INternet Open Sign Relo Walk Agent Cold Where does Buyer Business Originate?

  45. Finding the right home 59% Help with Price negotiations 10 Help with Paperwork 10 Determine Comparable Sales 9 Determine Spending Limits 5 Arranging Financing 3 What Buyers Want…(what I will give them)

  46. 43% 28% Referred by friend, relative, neighbor 5% 4% 4% 3% 3% 3% Used Agent Agent effort Agent ref Open Sign Cold Mail Where does Seller Business Originate?

  47. Help with Finding a Buyer 28% Help Selling the Home in Time 27 Help with Pricing Competitively 17 Help with Staging for More Money 12 Help with Paperwork 7 Help with Negotiation 5 See Homes for Purchase 3 What Sellers Want…(what I will give them)

  48. Know Like Trust In flow with…… People will work with….

  49. “You will get a name/lead once for every five sphere members you talk to.” Rick DeLuca says…

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