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Welcome!. Tesla Motors June 2013. Introduction to Tesla. -Elon Musk | CEO and Chief Architect. Tesla Strategy.

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Welcome

Welcome!


Welcome

Tesla Motors

June 2013


Welcome

Introduction to Tesla


Welcome

-Elon Musk | CEO and Chief Architect


Welcome

Tesla Strategy

1. Develop a high-end, high performance sports car to prove that electric vehicles are both stylish and efficient. Use the sports car to develop core intellectual property and patents.

2. Introduce a premium sedan that competes with brands like BMW, Mercedes and Audi

3. Produce hundreds of thousands of low cost premium electric vehicles for mass adoption


Welcome

Tesla Product Strategy


Welcome

0 - 60mph: 3.9 seconds • Driving Range: 244 miles • Base Price: $109,000


Welcome

2100+ Roadsters

31 Countries

60,000,000 miles

Millions of Electric Miles


Welcome

Model S - Most Awarded Car of 2013


Welcome

Tesla Sales Focus

1. Focus on monthly payments vs. total vehicle price

2. Engaging stores, low bar for test drives, simplified sales process

3. Stand behind the product with great warranties, service, and residual values


Welcome

Charging


Welcome

Model S Charging Vocabulary

Tesla

Mobile

Connector

110V Outlet

Twin charger(s)

Tesla

High Power Wall Connector

240V Outlet


Welcome

Model S Supercharging

• Industrial grade, not available for home use

• Up to 120 kW input

• Up to 120 kW off-board charger

• Bypasses on-board vehicle chargers

• Fills battery directly


Welcome

Supercharging Growth


Welcome

Supercharging Growth


Welcome

Supercharging Growth


Welcome

THANK YOU!


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