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UNIVERSITÀ DEGLI STUDI DI PAVIA FACOLTÀ DI LETTERE E FILOSOFIA, SCIENZE POLITICHE, GIURISPRUDENZA, INGEGNERIA, ECONOMIA CORSO DI LAUREA SPECIALISTICA INTERFACOLTÀ IN EDITORIA E COMUNICAZIONE MULTIMEDIALE. SE VINCI SEI VISIBILE, SE PRATICHI…? Il caso della pallavolo. Relatore:

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UNIVERSITÀ DEGLI STUDI DI PAVIA

FACOLTÀ DI LETTERE E FILOSOFIA, SCIENZE POLITICHE,

GIURISPRUDENZA, INGEGNERIA, ECONOMIA

CORSO DI LAUREA SPECIALISTICA INTERFACOLTÀ IN

EDITORIA E COMUNICAZIONE MULTIMEDIALE

SE VINCI SEI VISIBILE, SE PRATICHI…?Il caso della pallavolo

Relatore:

Prof. Mario Dossoni

Correlatore:

Prof. Fabio Muzzio

Michela Poggi

Matr. 367888/29

Anno Accademico 2010-2011



….NOW?

TV OFF?

NO NEWS?

RADIO OFF?

DISCONNECTED?


The past
THE PAST

1978 - Men’s World

Campionship

1970- The beginning

1989 - Men’s European Volleyball Campionship

1990 - Men’s World Campionship


Volleyball and mass media in the past
VOLLEYBALL AND MASS MEDIAIN THE PAST

Audience’s interest

Media’s interest growing

Conflictualrelationship

Causedby volley and media


Volleyball and its problems
VOLLEYBALL AND ITS PROBLEMS

Matches’ rules

Difficulty in place in the palimpsest

Decrease in volleyball on TV

Decrease in volleyball on media


Volleyball and tv
VOLLEYBALL AND TV

RELATIONSHIP

A few games because of the length of matches

Sudden interruption of the transmission

Low interest


Volleyball and newspapers
VOLLEYBALL AND NEWSPAPERS

RELATIONSHIP

Volleyball’s news in the linked short

Low interest, onlyforvictories

Megazine (SuperVolley)


Volleyball and radio
VOLLEYBALL AND RADIO

RELATIONSHIP

Fewprogramedeladedwith volleyball

Increaseonly at the victoryofEuropean and World '89/‘90

Differences between national radio and local radio



Pallavolo and mass media
PALLAVOLO AND MASS MEDIA

CHANGES

Rally Point System

Avaibabletouch volleyball net

“Libero”’s introduction


Tv and volleyball
TV AND VOLLEYBALL

Mikedreferees

Miked time-out

Net cam

Technicalboard

Technicalcomments


Tv and volley nowadays
TV AND VOLLEY NOWADAYS

Decliningsubscriptions

Help of The Lega denied



The research
THE RESEARCH

  • OBJECTIVES:

Evaluate the level practitioners’ search of volleyball’s content

Evaluate the viewsofpractitioners on the volleyball’s visibility on media

  • METHODOLOGY:

Under 14

Questionnaire

Over 15

  • RESULTS:

Sport loved beyond the professionals

Need more volleyball

Problems at locallevel (Riso Scotti Volley)


Riso scotti s case
RISO SCOTTI’S CASE

  • NEW CLUB’S OBJECTIVES:

Increase the society’s knowledge in new types of public

Attract new audencies

Improve the corporate image

Increase the local volleyaball’s movement

  • METHODS:

Publicity on mass media

Public relations

Promotion

Merchandising

Relationshipwithsponsors


Apprenticesask volleyball on media

New apprentices

growing

Volleyball on media attractsnewapprentices



Conclusion
CONCLUSION

MORE VOLLEYBALL AND NOT ONLY VICTORIES

CONTENT FOR FAMILY

INCREASE VOLLEYBALL MOVEMENT


AMPLIFIERS

SPORTS ACTIVITIES

VOLLEYBALL


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