UNIVERSITÀ DEGLI STUDI DI PAVIA
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UNIVERSITÀ DEGLI STUDI DI PAVIA FACOLTÀ DI LETTERE E FILOSOFIA, SCIENZE POLITICHE, PowerPoint PPT Presentation


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UNIVERSITÀ DEGLI STUDI DI PAVIA FACOLTÀ DI LETTERE E FILOSOFIA, SCIENZE POLITICHE, GIURISPRUDENZA, INGEGNERIA, ECONOMIA CORSO DI LAUREA SPECIALISTICA INTERFACOLTÀ IN EDITORIA E COMUNICAZIONE MULTIMEDIALE. SE VINCI SEI VISIBILE, SE PRATICHI…? Il caso della pallavolo. Relatore:

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UNIVERSITÀ DEGLI STUDI DI PAVIA FACOLTÀ DI LETTERE E FILOSOFIA, SCIENZE POLITICHE,

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Universit degli studi di pavia facolt di lettere e filosofia scienze politiche

UNIVERSITÀ DEGLI STUDI DI PAVIA

FACOLTÀ DI LETTERE E FILOSOFIA, SCIENZE POLITICHE,

GIURISPRUDENZA, INGEGNERIA, ECONOMIA

CORSO DI LAUREA SPECIALISTICA INTERFACOLTÀ IN

EDITORIA E COMUNICAZIONE MULTIMEDIALE

SE VINCI SEI VISIBILE, SE PRATICHI…?Il caso della pallavolo

Relatore:

Prof. Mario Dossoni

Correlatore:

Prof. Fabio Muzzio

Michela Poggi

Matr. 367888/29

Anno Accademico 2010-2011


Recent successes

RECENT SUCCESSES


Universit degli studi di pavia facolt di lettere e filosofia scienze politiche

….NOW?

TV OFF?

NO NEWS?

RADIO OFF?

DISCONNECTED?


The past

THE PAST

1978 - Men’s World

Campionship

1970- The beginning

1989 - Men’s European Volleyball Campionship

1990 - Men’s World Campionship


Volleyball and mass media in the past

VOLLEYBALL AND MASS MEDIAIN THE PAST

Audience’s interest

Media’s interest growing

Conflictualrelationship

Causedby volley and media


Volleyball and its problems

VOLLEYBALL AND ITS PROBLEMS

Matches’ rules

Difficulty in place in the palimpsest

Decrease in volleyball on TV

Decrease in volleyball on media


Volleyball and tv

VOLLEYBALL AND TV

RELATIONSHIP

A few games because of the length of matches

Sudden interruption of the transmission

Low interest


Volleyball and newspapers

VOLLEYBALL AND NEWSPAPERS

RELATIONSHIP

Volleyball’s news in the linked short

Low interest, onlyforvictories

Megazine (SuperVolley)


Volleyball and radio

VOLLEYBALL AND RADIO

RELATIONSHIP

Fewprogramedeladedwith volleyball

Increaseonly at the victoryofEuropean and World '89/‘90

Differences between national radio and local radio


Volleyball and mass media

VOLLEYBALL AND MASS MEDIA

CHANGES


Pallavolo and mass media

PALLAVOLO AND MASS MEDIA

CHANGES

Rally Point System

Avaibabletouch volleyball net

“Libero”’s introduction


Tv and volleyball

TV AND VOLLEYBALL

Mikedreferees

Miked time-out

Net cam

Technicalboard

Technicalcomments


Tv and volley nowadays

TV AND VOLLEY NOWADAYS

Decliningsubscriptions

Help of The Lega denied


The end of volley

THE END OF VOLLEY?


The research

THE RESEARCH

  • OBJECTIVES:

Evaluate the level practitioners’ search of volleyball’s content

Evaluate the viewsofpractitioners on the volleyball’s visibility on media

  • METHODOLOGY:

Under 14

Questionnaire

Over 15

  • RESULTS:

Sport loved beyond the professionals

Need more volleyball

Problems at locallevel (Riso Scotti Volley)


Riso scotti s case

RISO SCOTTI’S CASE

  • NEW CLUB’S OBJECTIVES:

Increase the society’s knowledge in new types of public

Attract new audencies

Improve the corporate image

Increase the local volleyaball’s movement

  • METHODS:

Publicity on mass media

Public relations

Promotion

Merchandising

Relationshipwithsponsors


Universit degli studi di pavia facolt di lettere e filosofia scienze politiche

Apprenticesask volleyball on media

New apprentices

growing

Volleyball on media attractsnewapprentices


Solving

SOLVING


Conclusion

CONCLUSION

MORE VOLLEYBALL AND NOT ONLY VICTORIES

CONTENT FOR FAMILY

INCREASE VOLLEYBALL MOVEMENT


Universit degli studi di pavia facolt di lettere e filosofia scienze politiche

AMPLIFIERS

SPORTS ACTIVITIES

VOLLEYBALL


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