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Once upon a time In a land far away that has always been our WINDOW ON OUR WORLD,…. Strategic Objective: Turn This Story into Animated Feature Film. Context:

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Once upon a time

In a land far away

that has always been our


CI 687

Christine De Bow Klein

Strategic objective turn this story into animated feature film
Strategic Objective: Turn This Story into Animated Feature Film

  • Context:

    • Client controls intellectual property rights to a story about a Tibetan Monk that is action-filled, politically charged and emotionally draining--in just 90 pages.

  • Client Goal:

    • Get a major studio to produce this story on film.

  • Assessment & Recommendation:

    • Position so that Spielberg Produces for Dreamworks SKG

CI 687

Christine De Bow Klein

Good stories make money
Good Stories Make Money!

  • Top 250 Films of All Time Rank Film (Studio)  $ Domestic Total

    17 SHREK (DREAMWORK,'01)  $267,665,011

    18 DR. SEUSS' HOW THE GRINCH... (UNIV,'00)  $260,044,825

    20 MONSTERS, INC. (BV,'01)  $255,873,250

    23 TOY STORY 2 (BV,'99)  $245,852,179

    46 TOY STORY (BV,'95)  $191,780,865

    81 A BUG'S LIFE (BV,'98)  $162,798,565

    91 WHO FRAMED ROGER RABBIT (BV,'88)  $154,112,492

    94 SCOOBY-DOO (WB,'02)  $153,294,164

    101 BEAUTY AND THE BEAST (BV,'91)  $145,863,363

    102 LILO & STITCH (BV,'02)  $145,236,053

    109 POCAHONTAS (BV,'95)  $141,579,773

    121 DINOSAUR (BV,'00)  $137,748,063

    125 101 DALMATIANS (BV,'96)  $136,189,294

    126 TEENAGE MUTANT NINJA TURTLES (NEW LINE,'90)  $135,265,915

    166 MULAN (BV,'98)  $120,620,254

    210 CHICKEN RUN (DREAMWORK,'00)  $106,834,564

    235 THE PRINCE OF EGYPT (DREAMWORK,'98)  $101,257,900

    242 THE RUGRATS MOVIE (PAR,'98)  $100,494,675

    243 JUMANJI (SONY,'95)  $100,458,310

    245 CASPER (UNIV,'95)  $100,280,070

    246 THE HUNCHBACK OF NOTRE DAME (BV,'96)  $100,138,851

    250 HERCULES (BV,'97)  $99,112,101

    Source: EDI FilmSourceBox office results in millions of $; ast Updated: 11/7/2002

CI 687

Christine De Bow Klein

This story needs to be told
This Story Needs To Be Told


A semi-autobiographical life and legacy of one Tibetan monk

Profitable Animated Action Movie for all ages

-- commando rescue; murder; mayhem; narrow escapes

Enlightening & Thought-provoking

  • Peace is not guaranteed—individuals do make a difference

  • People choose sides in conflicts for personal reasons

  • Wealth and Security can be lost in a heartbeat

  • Pay it forward --legacy is in the actions of family and friends

    ***Drop pedophilia content –history of lost sales.***

Prayer Wheels

CI 687

Christine De Bow Klein

Aligned with market feasibility factors
Aligned With Market Feasibility Factors

  • Children – action & coming of age

    • Boy grows to manhood in a difficult setting

    • Many adventures along the way

    • Good wins over evil –but sometimes indirectly

    • One “obvious” ending is happy

  • Adults – culture, politics, society

    • Culture—art, architecture, music, nature…

    • Politics/Religion –watch different perspectives form

    • Society –justice and injustice in unexpected places

    • One non-obvious ending is violent, then bittersweet

  • Dramatic Backdrop – arts, culture, geography

CI 687

Christine De Bow Klein

Background dreamworks skg
Background: Dreamworks SKG

  • Highly diversified private company with a wide range of overlapping products and market segments.

  • Company policies counter data-gathering by outsiders.

  • Founded in 1994 by 3 partners:

    • Steven Spielberg--successful movie producer

    • Jeffrey Katzenberg –Disney executive responsible for Disney's successful re-entry into movie animation

    • David Geffen--music industry executive with access to the stars

    • Paul Allen, co-founder of Microsoft owns approximately 18%.

  • First new studio in 65 years; rapidly raised $2.7 billion to rewrite the rules of Hollywood.[1]

  • Relies on partners’ synergism + friendships (George Lucas).

    [1]"Face value: How well Mr. Spielberg wears a suit,"

    The Economist; London; Aug 1, 1998, p. 58+ in ABI/Inform.

CI 687

Christine De Bow Klein

Animation indicators
Animation Indicators

Disney strategy– cartoons are family fare

  • Dreamworks strategy is to offer more!

    Animation now a proven success

  • Dreamworks-Lucas connection

  • Innovative and FASTER production pipelines

  • ROI trend: continues to climb

  • Strong licensing & merchandising


  • Lower costs for Better Technology– 3D – Linux

  • Growing #studios moving into animation field—including independents

  • Acceptance and cache for Hollywood stars to provide voices for animated feature films at a lower cost

CI 687

Christine De Bow Klein

Animation less costly more dramatic
Animation: Less costly; More Dramatic

  • Break-even or better with licensing & cross marketing

  • Cross-promotions with many save Tibet organizations that are globally active

    • Possible DVD games

  • If new technology is developed, those patents offer competitive edge

Portola Palace

Roof detail

CI 687

Christine De Bow Klein

Production visuals 2 examples
Production Visuals: 2 examples

Lake South of Lhasa

Portola Palace

CI 687

Christine De Bow Klein

Advantage cross licensing merchandising
Advantage: Cross Licensing/Merchandising

  • Books & films

    • About making of the film

    • About the Context; About the People

  • Video; Interactive DVD

  • Sequels; Series

    • Action/Cartoon series of hero’s fictional adventures

  • Posters; Coloring books; Paint by Numbers; Bead Kits; Patterns

    • children; crafters; designers

Door Handle,

sample for coloring book.

Paint by numbers , and…

CI 687

Christine De Bow Klein

Product tie ins

Film - Box Office

North America

Foreign distribution

Europe; Japan



Special Features



Board; Computer; Toys



Novel; Paperback; comics

Picture books


Ancillary Markets

Graphics; Art & Music



Product tie-ins

CI 687

Christine De Bow Klein

Align with talent
Align with Talent

  • Approach famous names/voices who support animation with avatars, voices, voice-overs.

  • Approach box office who would value a link between their careers & their other interests

    • Richard Gere already supports Tibet

  • Approach quick & creative writers

    • Richard Matthiessen, Eliot Patison

CI 687

Christine De Bow Klein

How this story will become a film
How This Story Will Become A Film





















Produce/Direct Animate


CI 687

Christine De Bow Klein

Release and distribution plan
Release and Distribution Plan

  • Release in Spring or Fall

  • Big Premier with distinguished guests such as the Dalhi Lama

  • World wide distribution plan through subsidiaries

  • VHS/DVD release after 4 months

  • Products ready for Holiday Season

CI 687

Christine De Bow Klein

This film will make money
This Film Will Make Money!

CI 687

Christine De Bow Klein