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Social Media – A Branch Builder

Social Media – A Branch Builder. Agenda. Why Social Media? Definitions Type of Social Media Social Media Examples How Social Media is used by AAUW Branches Questions. Why Social Media?. What problems are we trying to address?. Definitions.

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Social Media – A Branch Builder

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  1. Social Media – A Branch Builder

  2. Agenda • Why Social Media? • Definitions • Type of Social Media • Social Media Examples • How Social Media is used by AAUW Branches • Questions

  3. Why Social Media? • What problems are we trying to address?

  4. Definitions • Social Network- A social structure made up of individuals (or organizations) which are connected by one or more specific types of interdependency. People have used the idea of "social network" loosely for over a century to connote complex sets of relationships between members of social systems at all scales. • Social Media – Supports social networks through the use of web-based and mobile technologies to turn communication into interactive dialogue. Types include • Communication • Collaboration/Authority building • Content Management Systems • Multimedia

  5. Types of Social Media • Communication • Blogs : Provide regular entries of commentary, descriptions of events, or other material such as graphics or video. Most allow visitors to leave comments and messages. Blogs can be used by individuals or organizations. Organizational blogs can be used internally to enhance communication within the organization or externally for marketing or public relations. • Events: facilitates offline group meetings in various localities. Enables lows members to find and join groups unified by a common interest, such as politics, books, games, etc. • Collaboration/authority building • Wiki: A website that allows the creation and editing of interlinked web pages used by multiple users. Examples include community websites, corporate intranets, and knowledge management systems. A wiki enables communities to write documents collaboratively. A defining characteristic of wiki technology is the ease with which pages can be created and updated. Many wikis are open to alteration by the general public without requiring them to register. Private wiki require user authentication to edit or read pages. Wikis have been found useful for collaboration on grant writing, strategic planning, departmental documentation, and committee work.

  6. Types of Social media • Content Management Systems - The collection of procedures used to manage work flow in a collaborative environment to enable the following: • Allow large number of people to contribute to and share stored data • Control access to data, based on user roles • Support easy storage and retrieval of data • Reduce repetitive duplicate input • Multimedia • Video sharing/hosting service – Allows users to upload video clips to a video host for viewing by others. • Presentation sharing/Slide hosting service - Allows users to upload, view, comment, and share slideshows created with presentation programs. The uploaded presentation can then be embedded to a website or blog.

  7. Specific Social Media • Communication • Blogs: Twitter • Social networking: Facebook • Events: Meetup • Collaboration/authority building • Wikis: Wikispaces • Content Management Systems: Drupal • Document Managing and Editing Tools: Google Docs • Multimedia • Video sharing: YouTube • Presentation sharing: SlideShare

  8. Facebook • Users create a personal profile, add other users as friends, and exchange messages, including automatic notifications when they update their profile. Facebook users must register before using the site. • Users may join common-interest user groups, organized by workplace, school or college, or other characteristics.

  9. Twitter • Website that enables its users to send and read messages called tweets. Tweets are text-based posts of up to 140 characters displayed on the user's profile page. • Tweets are publicly visible by default; however, senders can restrict message delivery to just their followers. Users can tweet via the Twitter website, compatible external applications (such as for Smartphone). • Users may subscribe to other users' tweets – this is known as following and subscribers are known as followers or tweeps (Twitter + peeps). • Twitter allows users the ability to update their profile by using their mobile phone either by text messaging or by apps released for certain smartphones / tablets.

  10. Meetup • Users enter their ZIP code and the topic they want to meet about, and the website helps them arrange a place and time to meet. • Topic listings are also available for users who only enter a location.

  11. SlideShare

  12. How Branches can use Social Media

  13. Wikispaces

  14. Meetup

  15. YouTube

  16. Questions

  17. References and Web Sites http://twitter.com/ http://www.facebook.com/ http://www.meetup.com/ http://www.dokuwiki.org/dokuwiki http://drupal.org/ http://www.google.com/google-d-s/tour1.html http://www.youtube.com/ http://www.slideshare.net/

  18. Help/Tutorials

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