Thermasilk – October 13 to November 10, 2005 Agency – PHD Canada. “AOL went beyond the media buy to offer added value for our campaign. We are starting to see the benefit for targeting teens through AOL.”. Marketing Challenge. Results.
“AOL went beyond the media buy to offer added value for our campaign. We arestarting to see the benefit for targeting teens through AOL.”
Thermasilk was looking for innovative ways to reach its target audience: teenage girls. They knew that they would have to utilize online media, and go beyond the standard banner ad campaign to reach this Web savvy audience.
The Thermasilk online “Hit on My Hot Guy” campaign, an online promotion for the hair care brand, encouraged teen girls to build their virtual dream date. Thermasilk approached the AOL Media Network and Audience team to help them find an integrated online solution.
Thermasilk and media Agency, PHD Canada, were extremely pleased with the results of the “Hot Guy Face-Off” campaign and the AOL
Media Network microsite. The campaign demonstrated the benefits of working with AOL Canada to produce creative integrated content on AOL properties and go above-and-beyond the standard banner campaign.