Caribou Coffee Company Creating a Culture of Sustainability. Kathy Hollenhorst SVP – Marketing, Caribou Coffee Company [email protected] Founded in 1992 Headquartered in Minneapolis, MN Second largest company-owned coffeehouse company
Caribou Coffee Company Overview
50% of all coffee will be RA certified by 2008Projected RA Certified Purchases (lbs.)
“When you know the ethos behind the coffee, it makes you feel a lot better about what you are buying”.“It’s just not right to pay $3 or more for a cup of coffee and not have some kind of impact on the farms that grow the beans in the first place.”
“Isn’t it just right to give back?”
How Sustainability Builds the Caribou Brand
We are so proud to be part of the Rainforest Alliance!