Caribou Coffee Company Creating a Culture of Sustainability. Kathy Hollenhorst SVP – Marketing, Caribou Coffee Company email@example.com. Founded in 1992 Headquartered in Minneapolis, MN Second largest company-owned coffeehouse company
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Caribou Coffee CompanyCreating a Culture of Sustainability
Kathy HollenhorstSVP – Marketing, Caribou Coffee Companykhollenhorst@cariboucoffee.com
Caribou Coffee Company Overview
The children of Finca Santa Isabel
Caribou Coffee’s Commitment to RA
50% of all coffee will be RA certified by 2008Projected RA Certified Purchases (lbs.)
Impact of Sustainability On Our Business
“When you know the ethos behind the coffee, it makes you feel a lot better about what you are buying”.“It’s just not right to pay $3 or more for a cup of coffee and not have some kind of impact on the farms that grow the beans in the first place.”
“Isn’t it just right to give back?”
How Sustainability Builds the Caribou Brand
Caribou Coffee Sustainability Campaign
For our kids…
We are so proud to be part of the Rainforest Alliance!