Caribou Coffee Company
Download
1 / 12

Caribou Coffee Company Creating a Culture of Sustainability - PowerPoint PPT Presentation


  • 211 Views
  • Uploaded on
  • Presentation posted in: General

Caribou Coffee Company Creating a Culture of Sustainability. Kathy Hollenhorst SVP – Marketing, Caribou Coffee Company khollenhorst@cariboucoffee.com. Founded in 1992 Headquartered in Minneapolis, MN Second largest company-owned coffeehouse company

loader
I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.
capcha

Download Presentation

Caribou Coffee Company Creating a Culture of Sustainability

An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -

Presentation Transcript


Caribou Coffee CompanyCreating a Culture of Sustainability

Kathy HollenhorstSVP – Marketing, Caribou Coffee Companykhollenhorst@cariboucoffee.com


  • Founded in 1992

  • Headquartered in Minneapolis, MN

  • Second largest company-owned coffeehouse company

  • 475 locations worldwide including 33 franchised locations (as of March, 2007)

  • Caribou Coffee is also sold via commercial channels including grocery stores, club stores, entertainment venues, office coffee distributors, etc.

  • Caribou trading on NASDAQ exchange under CBOU

  • Our mission is to “deliver an experience that makes the day better”

Caribou Coffee Company Overview


The children of Finca Santa Isabel


Caribou Coffee’s Commitment to RA

50% of all coffee will be RA certified by 2008Projected RA Certified Purchases (lbs.)


Making Great Progress toward our 50% goal!

  • 35%+ of coffee contracted to arrive during 2007 will be Rainforest Alliance Certified™

  • 6 permanent offerings and 2 seasonal offerings bear the RA seal


Impact of Sustainability On Our Business

  • Too early to quantify financial impact of our sustainability efforts

  • It is a core value of Caribou Coffee to support the communities we impact

  • Creating a culture of sustainability keeps us rooted in what’s really important!


“When you know the ethos behind the coffee, it makes you feel a lot better about what you are buying”.“It’s just not right to pay $3 or more for a cup of coffee and not have some kind of impact on the farms that grow the beans in the first place.”

“Isn’t it just right to give back?”

How Sustainability Builds the Caribou Brand

  • As heard recently from Caribou Coffee customers when asked about what’s important to them in a gourmet coffee experience….


Caribou Coffee Sustainability Campaign

  • Launching an education campaign in our retail stores beginning on Monday

  • Promoting all of our RA certified coffees, special offer of a free RA frog with the purchase of beans


For our kids…


…..and theirs!

We are so proud to be part of the Rainforest Alliance!


ad
  • Login