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Advertisement Proposal

Advertisement Proposal. Camille Verschooris October 4, 2012 AVT 180 - 004. Rough Digital Sketch. Location. I want my ad to be placed at a metro stop I n an urban setting visible to commuters The people who would be able to see it are those who travel by foot

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Advertisement Proposal

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  1. Advertisement Proposal Camille Verschooris October 4, 2012 AVT 180 - 004

  2. Rough Digital Sketch

  3. Location • I want my ad to be placed at a metro stop • In an urban setting visible to commuters • The people who would be able to see it are those who travel by foot • I would place it behind metro benches/seats • people usually turn their heads in boredom at the metro stops. As they stand or sit and ponder, the ad will be visible to them.

  4. Content • I would like to do a split screen • I want the side on the left to relate to people and the side on the right to offer the alternative • The left side will have rows of stamps and be very busy • The right side will have two bottles of water placed simply • The concept is, if you collect stamps, why not collect water bottles? • The universal recycling symbol will be at the bottom. • Target audience are middle aged commuters who drink bottled beverages that can influence others or want to make a difference • The font for the text will be simple • Colour, I'm not exactly sure what I want yet

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