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Creating for a sponsor or client

Creating for a sponsor or client. Tudor Rickards May 2007. The Insight Process. The team creates insights for a client or sponsor The process involves insights drawing on belief systems or platforms of understanding (POUs) The team has a collective POU So does the client …

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Creating for a sponsor or client

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  1. Creating for a sponsor or client Tudor Rickards May 2007

  2. The Insight Process • The team creates insights for a client or sponsor • The process involves insights drawing on belief systems or platforms of understanding (POUs) • The team has a collective POU • So does the client … • Insights have to occur in both POUs

  3. The insight system POU (team) TM1 TM2 Client POU (client) TM3 Process leader TM4 Context

  4. The role of process facilitator • The insight process can be chaotic and unstructured • A ‘formal’ leader both creates and brings control, restricting the creativity of others • A process facilitator focuses on augmenting the impact of the creativity of others on the client • A process facilitator can be regarded as a creative leader within the insight system

  5. The insight system POU (team) TM1 TM2 Client Formal leader POU (client) TM3 TM4 Context

  6. The insight system POU (team) TM1 Insight Flow TM2 Client POU (client) TM3 Process leader TM4 Context

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