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Mobile Data Demand is Skyrocketing

30 MB/Mo. 1 GB/Mo. 10+ GB/Mo. Mobile Data Demand is Skyrocketing. Source: Chetan Sharma Consulting. Past. Present. Future. The Capacity Crunch…. Customers Angered as iPhones Overload AT&T September 2, 2009.

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Mobile Data Demand is Skyrocketing

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  1. 30 MB/Mo. 1 GB/Mo. 10+ GB/Mo. Mobile Data Demand is Skyrocketing Source: Chetan Sharma Consulting Past Present Future

  2. The Capacity Crunch… Customers Angered as iPhones Overload AT&T September 2, 2009 Mobile Broadband Laptop and Netbook Users to Consume 1.3 Exabytes of Video per Month Worldwide by 2017 September 3, 2009 3G Traffic in Mature Markets to Increase 20 Fold by End of 2014 September 1, 2009 Feds Say There’s Not Enough Spectrum For Future Smartphone Demands September 2, 2009 Wireless Service Costs Too Much, and All But the Carriers Agree August 21, 2009

  3. Cisco 802.11n - Single Pair VoIP (PESQ) vs. Number of Data Traffic MS - 3.5 3 2.5 1m PESQ 10m 20m 2 WiFi VoIP Quality starts to degrade with 10 other data traffic at 20m 1.5 1 0 1 5 10 15 20 25 30 35 40 Number of MS with Data traffic WiFi Offload is Not the Solution Wi-Fi: Issues with Quality, Capacity and Coverage Limited range, not wide area Inconsistent customer experience Expensive for frequent use Limited security No dedicated spectrum (interference) Wireless access, not true mobility VoIP impacts performance Constantly aging infrastructure Long refresh cycles (devices, solution) Poor infrastructural economies of scale The Capacity Crunch… WiFi Voice Quality Degrades even at 30m distance after 6 pair (12calls)

  4. Augmenting WiFi with 4G 4G: Guaranteed Quality, More Capacity and better Coverage Wide area coverage Quality of Service Scalable Embedded Security Private spectrum True mobility in-building, off-campus Performs well with VoIP application Newest distributed Rf solutions Potentially large device ecosystem Carrier level economies of scale The Capacity Crunch…

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