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Seasonality in Hungary National Tourism Development Strategy

Seasonality in Hungary National Tourism Development Strategy. HUNGARIAN TOURIST AUTHORITY. by Tamás Záhonyi. 3 rd AER Seminar on Sustainable Quality Tourism. Å re, 11 March 2005. HUNGARIAN TOURIST AUTHORITY. Hungarian Tourist Authority Role of t ourism in Hungary

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Seasonality in Hungary National Tourism Development Strategy

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  1. Seasonality in HungaryNational Tourism Development Strategy HUNGARIAN TOURIST AUTHORITY by Tamás Záhonyi 3rd AER Seminar on Sustainable Quality Tourism Åre, 11 March 2005

  2. HUNGARIAN TOURIST AUTHORITY Hungarian Tourist Authority Role of tourism in Hungary Seasonality in Hungary National Tourism DevelopmentStrategy

  3. Hungarian Tourist Authority HUNGARIAN TOURIST AUTHORITY • 1st ofJanuary 2005 • Independent organisation • Highest level state administration body for tourism • Strategic planning and development, economic and administrative issues, EU and international relations • Hungarian National Tourism Office responsible for promoting Hungary • Minister without portfolio responsible for regional development

  4. Tourism in Hungary HUNGARIAN TOURIST AUTHORITY • Represents 9 % of the GDP • Offers employment for 320.000 people • Single economy activity in many underdeveloped regions • Key sector • Challenges • Concentration • Seasonal concentration • Territorial concentration • Length of stay is short • Low average expenditure • Share of domestic tourism is low

  5. Seasonality HUNGARIAN TOURIST AUTHORITY 2004, in thousands

  6. Tourism nights in public accommodations HUNGARIAN TOURIST AUTHORITY 2004

  7. HUNGARIAN TOURIST AUTHORITY

  8. National Tourism Development Strategy HUNGARIAN TOURIST AUTHORITY Lack of long term strategy since 1989, spontaneous development The strategy outlines the priorities of development until 2013 National Board of Tourism: Advisory Board of the Minister with members from the main areas of tourism, tourist regions are also represented Strategy Working Group Primary and secondary sources, interviews with tourist professionals May-June 2004: open consultation Final version approved in January 2005

  9. The objective of the Strategy A new approach: tourism is not only a sector of economy, but a part of life. The main objective is to improve the quality of life - tourism should contribute to sustainability. To define the frames and guidelines of tourism development for the next 10 years. The Strategy focuses on the major challenges Detailed action plans to be elaborated for shorter periods (3-5 years) will describe the planned actions for different regions and tourism products.

  10. ObjectivesThe Strategy contains 5 comprehensiveobjectives: • Enhancing the competitiveness of domestic tourism • Optimalizing the effects of tourism on the quality of life Human oriented and profitable development for long term • Establishment of local destination management organizations • Reorganizing the regional tourism management system • Creative an effective vertical system from local to national level Improving the infrastructure of tourism Attraction development • Product development • Destination development • Development of significant destinations • Improving the accessibility of tourism attractions • Enhance tourists’ convenience N T D S 2005-2013 Create an effective organizational structure Human resource development • Reorganizing the educational system, according to the demands of the labour-market • Preparing a stable employment environment • Improving the attitude Horizontal objectives

  11. Decrease concentration Product development • Supply development based on natural resources, traditions and heritage Destination development • Local level • Regional level • National level Development of destinations of major importance • Budapest • Lake Balaton

  12. Sustainability Quality-assurance Research on non-economic impacts of tourism Sustainable Tourism Working Group National indicator system Labels Carrying capacity Visitor management

  13. Actualities • The National Tourism Development Strategy (230 pages) and it’s summary (45 pages) were approved by the National Tourist Board in 20th January 2005 • Publication (printed copies,web-site, CD-ROM) • Preparing a government decree proposal • The tourism related parts of the National Development Plan II will be based on the National Tourism Development Strategy

  14. Thank you for your attention! Hungarian Tourist Authority H-1535 Budapest Pf. 729 Vérmező út 4. Tel: (361) 225-6500 Fax: (361) 225-6502 Web: www.mth.gov.hu

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