Steps to Selling a Tire regardless of brand
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Ask qualifying questions Determine tire choice Give info on choice Share general tire knowledge Conclude sale PowerPoint PPT Presentation


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Steps to Selling a Tire regardless of brand. Ask qualifying questions Determine tire choice Give info on choice Share general tire knowledge Conclude sale. Step 1 - Qualifying Questions. Type of riding? Model of bike? Performance desired? Mileage expectations?

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Ask qualifying questions Determine tire choice Give info on choice Share general tire knowledge Conclude sale

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Ask qualifying questions determine tire choice give info on choice share general tire knowledge conclude sale

Steps to Selling a Tire regardless of brand

Ask qualifying questions

Determine tire choice

Give info on choice

Share general tire knowledge

Conclude sale


Ask qualifying questions determine tire choice give info on choice share general tire knowledge conclude sale

Step 1 - Qualifying Questions

  • Type of riding?

  • Model of bike?

  • Performance desired?

  • Mileage expectations?

  • Level of experience?


Ask qualifying questions determine tire choice give info on choice share general tire knowledge conclude sale

2. Determine tire choice

  • Tire size?

  • Radial or bias?

  • Speed/load rating of tires?

  • Sport, Sport-touring, Cruiser, Touring, Adventure Touring…..

  • Budget?


Ask qualifying questions determine tire choice give info on choice share general tire knowledge conclude sale

Cross Reference Chart


Ask qualifying questions determine tire choice give info on choice share general tire knowledge conclude sale

3. Inform your customer

  • Explain special features

  • Road Hazard Warranty

  • Model specific F&B

  • Special offers

  • Premium tire


Ask qualifying questions determine tire choice give info on choice share general tire knowledge conclude sale

4. Share Tire Knowledge

  • Tire care

  • Common tire problems

  • When to replace

  • Tire pressure

When tire is down to wear bar it is at the minimum legal limit


Ask qualifying questions determine tire choice give info on choice share general tire knowledge conclude sale

Examples of Tire Pressure Guidelines

Sport

FrontSolo2 up light2 up heavy

110/70-120/7034-3636-3836-38

Rear

150/70-190/5034-3636-3838-42

Touring with reinforced construction

Solo2 up light2 up heavy

Front38-4040-4142-43

Rear444648-50


Ask qualifying questions determine tire choice give info on choice share general tire knowledge conclude sale

5. Concluding the Sale!

  • Does tire meet needs?

  • Are benefits clear?

  • Any other questions?

  • Accessories needed?

  • Book service appointment?

Make it seven beans and you got yourself a deal!


Ask qualifying questions determine tire choice give info on choice share general tire knowledge conclude sale

  • CYCLE Reader Survey on Riders WORLD & their tires

  • Visit dealership monthly - 40%

  • Tire Purchases - 59%

  • Inventory available - 31%

  • Service visits - 50%

#1 reason customer buys a tire is it’s in stock!


Ask qualifying questions determine tire choice give info on choice share general tire knowledge conclude sale

  • CYCLE Reader Survey

  • WORLD

  • 75% of Rider buy tires from Dealership

  • 60% purchase 1-2 yearly

  • 49% spend $200-300 yearly

  • 21% no brand preference


Ask qualifying questions determine tire choice give info on choice share general tire knowledge conclude sale

Tires

#1 Aftermarket Accessory!

  • Frequent inventory turns

  • Tires – high wear item

  • Sell tubes, gauges, repair kits

  • Service drive/brake systems


Ask qualifying questions determine tire choice give info on choice share general tire knowledge conclude sale

Match the Deal not the Price!

  • Example: Rear Tire MSRP $200.00

  • Mail order: $165.00

  • Wait for tire

  • May be additional charges

  • Installation cost higher

  • May not handle warranties

  • Dealer: $185.00

  • Tire stocked - Priceless

  • Lower installation cost - (Almost) Priceless

  • Warranty backup - Priceless

  • Knowledgeable - Priceless


Ask qualifying questions determine tire choice give info on choice share general tire knowledge conclude sale

If you don’t have the tire in stock:

  • Ask what & when tire is needed

  • Correctly placed orders save time & trouble

  • Tire will arrive on their doorstep on…

  • Signage shows customers what to expect

  • Customer care = repeat customer

  • Offer tech support, guarantees, returns


Ask qualifying questions determine tire choice give info on choice share general tire knowledge conclude sale

  • Ideas to Help Increase Sales

  • Hold tire seminars for customers

  • Webinars for staff

  • Customer PSI Check Day

  • Ladies Tech Night

  • Website training PDF’s


Ask qualifying questions determine tire choice give info on choice share general tire knowledge conclude sale

How Avon helps you sell:

  • Inventory & display tips

  • Confidence in product

  • 800 customer service #

  • Web site dealer locator

  • Creative programs

  • Excellent availability


Ask qualifying questions determine tire choice give info on choice share general tire knowledge conclude sale

www.avonmoto.com/dealer_support


Ask qualifying questions determine tire choice give info on choice share general tire knowledge conclude sale

Selling Avons

  • Confidence in premium product

  • 100 years in the business

  • Road hazard on sport/sport tour

  • AMAP and Shop Now programs

  • Website – fitment, testimonials…

  • WebEx training

  • Rebates

  • 800 number USA and Canada


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