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Twitter je al? Sociale Media: een overzicht BViC – 1 december 2010 Cato Léonard – Bert Van Wassenhove - PowerPoint PPT Presentation


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Twitter je al? Sociale Media: een overzicht BViC – 1 december 2010 Cato Léonard – Bert Van Wassenhove. Cato Léonard – Digital Marketing Consultant. Business development and stratey at different companies : Ad-interim account director for Coca-Co la @ Amphion

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Twitter je al?

Sociale Media: een overzicht

BViC – 1 december 2010

Cato Léonard – Bert Van Wassenhove


Cato Léonard– Digital Marketing Consultant

  • Business development and stratey at different companies:

    • Ad-interim account director forCoca-Cola @ Amphion

    • Marketing consultant @ Jules Destrooper

    • Founding partner www.findthetigerteam.com

    • Organiser of Digital Bootcamps @ largecompanies

  • Previous:

  • Sales Manager Paratel

  • Business development manager in E-business

  • Companies : Telindus, marchFIRST, Valoris

  • Consultant Hypertrust and Unified Post

  • Business development manager Pebblemedia

Translation of innovativetechnologyinto marketing concepts

GirlGeek

Social even beforeFacebook

Passionateaboutnew media and the newtechnology

[email protected]


Bert Van Wassenhove– Managing Director Amphion

Non-executive director @ ONE agency

Author of articles in Digimedia, De Morgen ,..

Previous:

Managing Partner @ ONE agency

Account director – head of new marketing @ ONE agency

Director @ Agency.com

Interactive marketing strategy

Highlymotivatedby digital media and innovation

Active in online communities

Blogger


Sociale Media are placeson the internet

Whereconversations are being held


LadiesCircle – 18 november 2010

Cato Léonard


Whouses

Who has

Email

Facebook,Netlog

Twitter

Linkedin

Gowalla

Foursquare

Delicious

Regular mobile

Blackberry

Iphone

Phone with internet access

Ipad


Where do youget the news?

We

TV

Radio

Krant

Internet

Facebook

Twitter


The worldchanges


Why are social media important? Because the world has changed


Linkedin

  • Open foreverybody

  • Mainly professional use

  • For Companies

  • Recruitment

  • Network


Facebook

  • Open orclosed

  • Friends - Fans

  • Sharing of experiences, articles, pictures

  • For companies

  • Sharing of information

  • Conversationtoolwithconsumers, partners

  • - Feedback tool


Twitter

Open foreverybody

Messages in 140 characters

Presencefrom media/journalisten/politici

Impact canbehugh


Lexicon forTwitter

# Hashtag : usefor a commonnotification

ReTweet: Tweet a tweetfromsomeoneelse

@name: to addresssomeone a tweet


GuidelinesforTwitter

  • Essentials

    • Who are you: person/company

  • What is your focus

  • Why do you want to beonTwitter: defineyour goals

  • Basics

  • Tweetfirst

  • Tweetaboutinteresting professional articles

  • Followopinion leaders in your domain

  • Followjournalists

  • Reactonmentions

  • Askfor Direct Message ifyou want a private discussion


Twitter for internal communication yammer
Twitterforinternalcommunication? Yammer!


The scaleof howpeoplegatherinformation has changed

Employees, clients and stakeholders

are in the samenetwork


Use of Social media withinCompanies

Gatherinformation

Customer Care

R&D

Marketing

Recruitment

Sales

Pre-testtool


Whichdepartmentownssocial media?

PR

Customer Care

R&D

Marketing

IT

Recruitment

Sales

Pre-testtool

Conversation manager


DON’T FORGET: Crisis communication

Define

Rules

Flow

Overtakeby management: They must befamiliarwith the tools

Before THE CRISIS


Wrong use of social media

Case: Nestlé


Crisis? The power of the consumer

Case: Nestlé


[email protected]

Twitter: catoleonard

Linkedin

Foursquare

Facebook: privé ;-)

[email protected]

Twitter: Ibert

Blog ; www.ibert.be

Linkedin

Foursquare

Facebook: privé ;-)


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