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Twitter je al? Sociale Media: een overzicht BViC – 1 december 2010 Cato Léonard – Bert Van Wassenhove PowerPoint PPT Presentation


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Twitter je al? Sociale Media: een overzicht BViC – 1 december 2010 Cato Léonard – Bert Van Wassenhove. Cato Léonard – Digital Marketing Consultant. Business development and stratey at different companies : Ad-interim account director for Coca-Co la @ Amphion

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Twitter je al? Sociale Media: een overzicht BViC – 1 december 2010 Cato Léonard – Bert Van Wassenhove

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Twitter je al sociale media een overzicht bvic 1 december 2010 cato l onard bert van wassenhove

Twitter je al?

Sociale Media: een overzicht

BViC – 1 december 2010

Cato Léonard – Bert Van Wassenhove


Twitter je al sociale media een overzicht bvic 1 december 2010 cato l onard bert van wassenhove

Cato Léonard– Digital Marketing Consultant

  • Business development and stratey at different companies:

    • Ad-interim account director forCoca-Cola @ Amphion

    • Marketing consultant @ Jules Destrooper

    • Founding partner www.findthetigerteam.com

    • Organiser of Digital Bootcamps @ largecompanies

  • Previous:

  • Sales Manager Paratel

  • Business development manager in E-business

  • Companies : Telindus, marchFIRST, Valoris

  • Consultant Hypertrust and Unified Post

  • Business development manager Pebblemedia

Translation of innovativetechnologyinto marketing concepts

GirlGeek

Social even beforeFacebook

Passionateaboutnew media and the newtechnology

[email protected]


Twitter je al sociale media een overzicht bvic 1 december 2010 cato l onard bert van wassenhove

Bert Van Wassenhove– Managing Director Amphion

Non-executive director @ ONE agency

Author of articles in Digimedia, De Morgen ,..

Previous:

Managing Partner @ ONE agency

Account director – head of new marketing @ ONE agency

Director @ Agency.com

Interactive marketing strategy

Highlymotivatedby digital media and innovation

Active in online communities

Blogger


Twitter je al sociale media een overzicht bvic 1 december 2010 cato l onard bert van wassenhove

Sociale Media are placeson the internet

Whereconversations are being held


Twitter je al sociale media een overzicht bvic 1 december 2010 cato l onard bert van wassenhove

LadiesCircle – 18 november 2010

Cato Léonard


Twitter je al sociale media een overzicht bvic 1 december 2010 cato l onard bert van wassenhove

Whouses

Who has

Email

Facebook,Netlog

Twitter

Linkedin

Gowalla

Foursquare

Delicious

Regular mobile

Blackberry

Iphone

Phone with internet access

Ipad


Twitter je al sociale media een overzicht bvic 1 december 2010 cato l onard bert van wassenhove

Where do youget the news?

We

TV

Radio

Krant

Internet

Facebook

Twitter


Twitter je al sociale media een overzicht bvic 1 december 2010 cato l onard bert van wassenhove

The worldchanges


Twitter je al sociale media een overzicht bvic 1 december 2010 cato l onard bert van wassenhove

Why are social media important? Because the world has changed


Twitter je al sociale media een overzicht bvic 1 december 2010 cato l onard bert van wassenhove

Linkedin

  • Open foreverybody

  • Mainly professional use

  • For Companies

  • Recruitment

  • Network


Twitter je al sociale media een overzicht bvic 1 december 2010 cato l onard bert van wassenhove

Facebook

  • Open orclosed

  • Friends - Fans

  • Sharing of experiences, articles, pictures

  • For companies

  • Sharing of information

  • Conversationtoolwithconsumers, partners

  • - Feedback tool


Twitter je al sociale media een overzicht bvic 1 december 2010 cato l onard bert van wassenhove

Twitter

Open foreverybody

Messages in 140 characters

Presencefrom media/journalisten/politici

Impact canbehugh


Twitter je al sociale media een overzicht bvic 1 december 2010 cato l onard bert van wassenhove

Lexicon forTwitter

# Hashtag : usefor a commonnotification

ReTweet: Tweet a tweetfromsomeoneelse

@name: to addresssomeone a tweet


Twitter je al sociale media een overzicht bvic 1 december 2010 cato l onard bert van wassenhove

GuidelinesforTwitter

  • Essentials

    • Who are you: person/company

  • What is your focus

  • Why do you want to beonTwitter: defineyour goals

  • Basics

  • Tweetfirst

  • Tweetaboutinteresting professional articles

  • Followopinion leaders in your domain

  • Followjournalists

  • Reactonmentions

  • Askfor Direct Message ifyou want a private discussion


Twitter for internal communication yammer

Twitterforinternalcommunication? Yammer!


Twitter je al sociale media een overzicht bvic 1 december 2010 cato l onard bert van wassenhove

The scaleof howpeoplegatherinformation has changed

Employees, clients and stakeholders

are in the samenetwork


Twitter je al sociale media een overzicht bvic 1 december 2010 cato l onard bert van wassenhove

Use of Social media withinCompanies

Gatherinformation

Customer Care

R&D

Marketing

Recruitment

Sales

Pre-testtool


Twitter je al sociale media een overzicht bvic 1 december 2010 cato l onard bert van wassenhove

Whichdepartmentownssocial media?

PR

Customer Care

R&D

Marketing

IT

Recruitment

Sales

Pre-testtool

Conversation manager


Twitter je al sociale media een overzicht bvic 1 december 2010 cato l onard bert van wassenhove

DON’T FORGET: Crisis communication

Define

Rules

Flow

Overtakeby management: They must befamiliarwith the tools

Before THE CRISIS


Twitter je al sociale media een overzicht bvic 1 december 2010 cato l onard bert van wassenhove

Wrong use of social media

Case: Nestlé


Twitter je al sociale media een overzicht bvic 1 december 2010 cato l onard bert van wassenhove

Crisis? The power of the consumer

Case: Nestlé


Twitter je al sociale media een overzicht bvic 1 december 2010 cato l onard bert van wassenhove

[email protected]

Twitter: catoleonard

Linkedin

Foursquare

Facebook: privé ;-)

[email protected]

Twitter: Ibert

Blog ; www.ibert.be

Linkedin

Foursquare

Facebook: privé ;-)


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