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Where Did You Find That Book?. By: Your Name. Introduction. The business models of Amazon, Barnes and Noble and Borders and how all are competing with each other. Contrasting the Web sites of the three bookstores.

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Introduction
Introduction

  • The business models of Amazon, Barnes and Noble and Borders and how all are competing with each other.

  • Contrasting the Web sites of the three bookstores.

  • How do all three of the book stores address ethical, legal, and security issues.

  • Identifying the communication technologies used by each bookstore.


Business models
Business Models

  • Amazon operates using a brokerage model and a marketplace model.

  • Barnes and Noble operates using a merchant model.

  • Borders operates using a merchant model.


Competition
Competition

  • Competition among the three retailers.

  • Physical stores as well as web-based versus web-based only.

  • Selection and variety of goods sold.


The difference in websites
The Difference in Websites

  • Amazon makes it hard to tell they sell books.

  • Barnes and Noble showcases their picks of the week.

  • Borders is very warm and inviting.


Ethical legal and security issues
Ethical, Legal, and Security Issues

  • Privacy Policy.

  • Selling or Renting Customer Information to Third Parties.

  • Guarantee and Return Policies.

  • Password Protection.


Communication technologies used by amazon for customer communication
Communication Technologies Used by Amazon for Customer Communication

  • Use of purchaser database.

  • Preference database.

  • Affiliation programs.

  • Email confirmation and mailing lists.


Communication technologies used by amazon for business communication
Communication Technologies Used by Amazon for Business Communication

  • EC2

  • Simple DB.

  • Simple Storage Solutions S3.

  • Amazon fulfillment web service.


Communication technologies used by barnes and noble
Communication Technologies Used by Barnes and Noble Communication

  • Appeals to reading enthusiast.

  • Book Clubs.

  • Website to store.


Communication technologies used by borders
Communication Technologies Used by Borders Communication

  • Books.

  • Borders media.

  • B2B and B2school communication.


References
References Communication

Amazon introduces Fulfillment Web Service; The feature lets merchants store their own products in Amazon’s storehouses until instructed by Amazon FWS to fulfill orders (2008, March 20th). Information Week, .

Amazon Help Topics. Retrieved June 18, 2009 from http://www.amazon.com/gp/help/customer/display.html/ref=gw_m_b_he?ie=UTF8&nodeId=508510.

Barnes & Noble Help Desk. Retrieved February 20, 2010 from http://www.barnesandnoble.com/help/help.asp.


References1
References Communication

Borders Customer Care. Retrieved June 18, 2009 from http://www.borders.com/online/store/CustomerServiceView_privacypolicy.

Pearlson. (2005). Managing and Using Information Systems. A Strategic Approach, Third Edition. Chapter 8: Using Information Ethically. John Wiley & Sons.

Rappa, Michael. (2009). Business models on the web. Retrieved February 20, 2010 from http://www.digitalenterprise.org.

Sun Offers GlassFish Portfolio, OpenSSO and OpenDS Open Source Software on Amazon EC2 Cloud (2009, May 2nd). Entertainment Close Up, .


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