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Where Did You Find That Book?. By: Your Name. Introduction. The business models of Amazon, Barnes and Noble and Borders and how all are competing with each other. Contrasting the Web sites of the three bookstores.

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Presentation Transcript
introduction
Introduction
  • The business models of Amazon, Barnes and Noble and Borders and how all are competing with each other.
  • Contrasting the Web sites of the three bookstores.
  • How do all three of the book stores address ethical, legal, and security issues.
  • Identifying the communication technologies used by each bookstore.
business models
Business Models
  • Amazon operates using a brokerage model and a marketplace model.
  • Barnes and Noble operates using a merchant model.
  • Borders operates using a merchant model.
competition
Competition
  • Competition among the three retailers.
  • Physical stores as well as web-based versus web-based only.
  • Selection and variety of goods sold.
the difference in websites
The Difference in Websites
  • Amazon makes it hard to tell they sell books.
  • Barnes and Noble showcases their picks of the week.
  • Borders is very warm and inviting.
ethical legal and security issues
Ethical, Legal, and Security Issues
  • Privacy Policy.
  • Selling or Renting Customer Information to Third Parties.
  • Guarantee and Return Policies.
  • Password Protection.
communication technologies used by amazon for customer communication
Communication Technologies Used by Amazon for Customer Communication
  • Use of purchaser database.
  • Preference database.
  • Affiliation programs.
  • Email confirmation and mailing lists.
communication technologies used by amazon for business communication
Communication Technologies Used by Amazon for Business Communication
  • EC2
  • Simple DB.
  • Simple Storage Solutions S3.
  • Amazon fulfillment web service.
communication technologies used by barnes and noble
Communication Technologies Used by Barnes and Noble
  • Appeals to reading enthusiast.
  • Book Clubs.
  • Website to store.
communication technologies used by borders
Communication Technologies Used by Borders
  • Books.
  • Borders media.
  • B2B and B2school communication.
references
References

Amazon introduces Fulfillment Web Service; The feature lets merchants store their own products in Amazon’s storehouses until instructed by Amazon FWS to fulfill orders (2008, March 20th). Information Week, .

Amazon Help Topics. Retrieved June 18, 2009 from http://www.amazon.com/gp/help/customer/display.html/ref=gw_m_b_he?ie=UTF8&nodeId=508510.

Barnes & Noble Help Desk. Retrieved February 20, 2010 from http://www.barnesandnoble.com/help/help.asp.

references1
References

Borders Customer Care. Retrieved June 18, 2009 from http://www.borders.com/online/store/CustomerServiceView_privacypolicy.

Pearlson. (2005). Managing and Using Information Systems. A Strategic Approach, Third Edition. Chapter 8: Using Information Ethically. John Wiley & Sons.

Rappa, Michael. (2009). Business models on the web. Retrieved February 20, 2010 from http://www.digitalenterprise.org.

Sun Offers GlassFish Portfolio, OpenSSO and OpenDS Open Source Software on Amazon EC2 Cloud (2009, May 2nd). Entertainment Close Up, .

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