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Single Parents Going Back to School Campaign

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Single Parents Going Back to School Campaign - PowerPoint PPT Presentation


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Single Parents Going Back to School Campaign. Campaign’s Target Audience. Promoting higher education to Single parent families with the following characteristics: L iving in the Bellefonte Borough Suffering with limited opportunities

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Presentation Transcript
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Campaign’s Target Audience

  • Promoting higher education to Single parent families with the following characteristics:
    • Living in the Bellefonte Borough
    • Suffering with limited opportunities
    • Experiencing an economical disadvantage due to lack of education
    • Interested in furthering their education

Bellefonte Single Parents…..

Are you tired of living Paycheck to Paycheck?

Time for YOU to go to SCHOOL

the purpose of the campaign
The Purpose Of the Campaign
  • Discuss resources and financial assistance available for single parents
  • Explain how to overcome the barriers preventing single parents from becoming educated
  • Describe the key steps involved in applying to an institution of higher education
  • Identify the benefits parents receive by gaining an education
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Objectives of the Campaign

  • Target low-income, single parents with an interest in escaping poverty by achieving an education.
    • To have10 % of audience explain three key steps.
    • To have 10 % of audience list three benefits parents reap by furthering their education.
slide5

Engaging Media

  • Communication Methods and Media:
    • Local newspaper
    • Flyers
    • Signs
    • Posters
    • Person to Person
    • Single Parents Going Back to School Event
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Why Engage Traditional Media

  • For example, the Newspaper:
    • Print, online, and combined proven to be most effective marketing vehicle
    • Newspapers are identified as a destination not a distraction
    • On average, 3 out of 4 people read a newspaper or visit a newspaper website (Scarborough Research)
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Single Parent Going Back to School Event

  • Reach specific target audience at a booth outside Weis Store in Bellefonte and…
    • Provide exact details one on one to interested parents
    • Personally meet and welcome parents
    • Make representatives from campaign available to answer questions
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Timeline for Media

  • January:
    • Handout Flyers
  • February:
    • Handout flyers, advertise through newspaper, hang up signs, person to person, and host event.
  • March:
    • Evaluation
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Evaluation

  • Surveys will be used to evaluate the effectiveness of promotional strategy:
    • (Two weeks later) Survey 1: was event helpful and asking for three steps
    • (Four weeks later) Survey 2: number of participants that had actually taken steps to further their education
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