Creating and Protecting your Personal B rand with Social Media . ISM FLORIDA GULF COAST April 18, 2013. WHAT YOU WILL LEARN…. What is a personal brand? Why it matters Who Is a personal brand ? Facebook relevance Twitter Google+ Reach LinkedIn. WHAT IS PERSONAL BRANDING?.
ISM FLORIDA GULF COAST
April 18, 2013
What is a personal brand?
Why it matters
Who Is a personal brand?
Social media tools have tremendous power to put you in contact with thousands of people.
In order to build your online brand you need to know all the possibilities, as well as how all of your activities are working together.
It is important to be consistent so that each part of your social media network is contributing to the brand you are trying to build.
Users: 845 Million+
Number of users: 140 Million+
Twitter is a micro-blogging platform, allowing you to share updates with your followers in 140 characters or less.
It is a great way to share content about your interests and industry.
You can search just about anything you are interested in and join conversations in real time, find the latest news and connect to users with similar interests.
Find a new job
Number of Users: 100 Million+
Google+ allows users to group their contacts into circles. This allows users to regulate who sees what information.
Be mindful of what content you make public.
Content shared on Google+ shows upi in Google search results, so make sure it is positive.
Each user has a profile that displays information about themselves.
How do your customers / suppliers see you?
Provides advice on how to build a stellar online identity that is aligned with your real-world personal brand
Create a “Career Magnet” Keyword Optimization Profile
Build Your Network
Search for the Right People and Groups
Get Involved…be a part of the conversation
Show people what you have to offer
Provide proof of what you can do
Make it easy for people to contact you
Make it easy to find you on Linekdin
Be completely professional and consistent
Even if you optimize your profile with great keywords, you still need to be found…
500 connections in the MAGIC number
93% of LinkedIn users have less than 500 connections
If you grow your network to 500+ you will be in the top 7% of LinkedIn users.
Add Power Networkers
Become an Open Networker
Add everyone you know
Linkedin is a stepping stone to building relationships
Network to find industry information, the hidden job market (often the best market), sales peoples background, etc.
You need to be able to reach the right people
“Regardless of age, regardless of position, regardless of the business we happen to be in, all of us need to understand the importance of branding. We are CEO’s of our own companies: Me Inc. To be in business today, our most important job is the be head marketer for the brand called You” Tom Peters