Writing better headlines. Take-away l essons from Poynter’s “ NewsU ” online course. By Brianna Goldberg Staff writer, U of T News. What is Poynter ?. International journalism and media strategy center L eader in journalism education For journalists For students For citizens
Writing better headlines
Take-away lessons from Poynter’s “NewsU” online course
By Brianna Goldberg
Staff writer, U of T News
That’s why a headline must
make sense, drive clicks all by itself.
We tend to *sometimes* do these withU of T stories…
“U of T announces… insert academic jargon here… key words at end of headline or buried in the story”
Head: Poetry spreads its web
Sub-head: Elisa New will offer a HarvardX course spotlighting the literary art in America
Head: Mindfulness over matters
Sub-head: Using meditation techniques in classrooms can boost clarity and learning, Kabat-Zinn says
These headlines do not tell you anything.
The sub-heads do.
An easy way to improve headlines:
Write sub-head– THEN MAKE IT THE HEADLINE!
Examples from Yale:
These are not perfect… but they do not need a
sub-headline because they use key words
and communicate the message.
(It should be…)