Insight: The main market insights the business has observed, the job to be done

Jul 22, 2014

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Brand pyramid. Essence : Quick summary of your positioning . Values: Qualitative values or cultural principles – generally emotive or intangible. Personality: Personal characteristics eg sophisticated, frivolous. Benefits:

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Insight: The main market insights the business has observed, the job to be done

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Brand pyramid. Essence: Quick summary of your positioning Values: Qualitative values or cultural principles – generally emotive or intangible Personality: Personal characteristics eg sophisticated, frivolous Benefits: The rewards or benefits the customer receives. These can be emotional (ieliberated) or functional (ie saves time). Icons:Visual or audio representations of the business. Eg logo, retail space etc Attributes:Features, or physical / functional properties of the business / product Insight:The main market insights the business has observed, the job to be done Target audiences:Who the business is seeking to influence

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