The General Agreement on Tariffs and Trade (GATT) was signed in ______. 2004 1947 2001 1991

1. The most common form of trade restriction, consisting of a tax by a foreign government against certain imported products, is a(an) _____. tariff quota embargo strike Kotler / Armstrong, Chapter 19

2. The most common form of trade restriction, consisting of a tax by a foreign government against certain imported products, is a(an) _____. tariff quota embargo strike Kotler / Armstrong, Chapter 19

3. The purpose of a(n) _____ is to conserve on foreign exchange and to protect local industry and employment. treaty quota importing monetary control Kotler / Armstrong, Chapter 19

4. The purpose of a(n) _____ is to conserve on foreign exchange and to protect local industry and employment. treaty quota importing monetary control Kotler / Armstrong, Chapter 19

5. Kotler / Armstrong, Chapter 19 The General Agreement on Tariffs and Trade (GATT) was signed in ______. • 2004 • 1947 • 2001 • 1991

6. Kotler / Armstrong, Chapter 19 The General Agreement on Tariffs and Trade (GATT) was signed in ______. • 2004 • 1947 • 2001 • 1991

7. The purpose of the World Trade Organization (WTO) is to _____. set up marketing offices increase nontariff trade barriers enforce GATT rules establish new products/services globally Kotler / Armstrong, Chapter 19

8. The purpose of the World Trade Organization (WTO) is to _____. set up marketing offices increase nontariff trade barriers enforce GATT rules establish new products/services globally Kotler / Armstrong, Chapter 19

9. The two economic factors that reflect a country’s attractiveness as a market are _______. population size and gross national product (GNP) population density and income distribution industrial structure and income distribution population size and population density Kotler / Armstrong, Chapter 19

10. The two economic factors that reflect a country’s attractiveness as a market are _______. population size and gross national product (GNP) population density and income distribution industrial structure and income distribution population size and population density Kotler / Armstrong, Chapter 19

11. Which industrial structure relates to a country that is rich in one or more natural resources but poor in other ways? subsistence industrializing raw material exporting industrial Kotler / Armstrong, Chapter 19

12. Which industrial structure relates to a country that is rich in one or more natural resources but poor in other ways? subsistence industrializing raw material exporting industrial Kotler / Armstrong, Chapter 19

13. The United States is considered to have which type of industrial structure? subsistence industrializing raw material exporting industrial Kotler / Armstrong, Chapter 19

14. The United States is considered to have which type of industrial structure? subsistence industrializing raw material exporting industrial Kotler / Armstrong, Chapter 19

15. Which of the following is not a factor to consider of a country’s political-legal environment? attitudes toward international buying government bureaucracy monetary regulations all of the above Kotler / Armstrong, Chapter 19

16. Which of the following is not a factor to consider of a country’s political-legal environment? attitudes toward international buying government bureaucracy monetary regulations all of the above Kotler / Armstrong, Chapter 19

17. International trade involving the direct or indirect exchange of goods for other goods instead of cash is called countertrade. true false Kotler / Armstrong, Chapter 19

18. International trade involving the direct or indirect exchange of goods for other goods instead of cash is called countertrade. true false Kotler / Armstrong, Chapter 19

19. Overlooking cultural difference can result in embarrassing marketing mistakes. true false Kotler / Armstrong, Chapter 19

20. Overlooking cultural difference can result in embarrassing marketing mistakes. true false Kotler / Armstrong, Chapter 19

21. Global markets should be ranked on which of the following? market size market growth competitive advantage all of the above Kotler / Armstrong, Chapter 19

22. Global markets should be ranked on which of the following? market size market growth competitive advantage all of the above Kotler / Armstrong, Chapter 19

23. Entering a foreign market by selling goods produced in the company’s home country, often with little modification, is called _____. importing exporting licensing management contracting Kotler / Armstrong, Chapter 19

24. Entering a foreign market by selling goods produced in the company’s home country, often with little modification, is called _____. importing exporting licensing management contracting Kotler / Armstrong, Chapter 19

25. Which of the following is not a type of joint venturing? indirect exporting licensing contract manufacturing management contracting Kotler / Armstrong, Chapter 19

26. Which of the following is not a type of joint venturing? indirect exporting licensing contract manufacturing management contracting Kotler / Armstrong, Chapter 19

27. A joint venture in which your company contracts with manufacturers in a foreign market to produce your product is referred to as _____. indirect exporting tariffs contract manufacturing management control Kotler / Armstrong, Chapter 19

28. A joint venture in which your company contracts with manufacturers in a foreign market to produce your product is referred to as _____. indirect exporting tariffs contract manufacturing management control Kotler / Armstrong, Chapter 19

29. A low-risk form of joint venturing in which the domestic firm provides the management know-how is _____. management contracting a tariff contract manufacturing administrative selling Kotler / Armstrong, Chapter 19

30. A low-risk form of joint venturing in which the domestic firm provides the management know-how is _____. management contracting a tariff contract manufacturing administrative selling Kotler / Armstrong, Chapter 19

31. The easiest of the three modes used to enter a foreign market is by _____. exporting joint ventures contract manufacturing direct investment Kotler / Armstrong, Chapter 19

32. The easiest of the three modes used to enter a foreign market is by _____. exporting joint ventures contract manufacturing direct investment Kotler / Armstrong, Chapter 19

33. The biggest investment in a global market comes from _____. indirect investment joint ownership contract manufacturing direct investment Kotler / Armstrong, Chapter 19

34. The biggest investment in a global market comes from _____. indirect investment joint ownership contract manufacturing direct investment Kotler / Armstrong, Chapter 19

35. A _____ marketing mix uses the same marketing approaches worldwide. global standardized generalized Park Avenue Kotler / Armstrong, Chapter 19

36. A _____ marketing mix uses the same marketing approaches worldwide. global standardized generalized Park Avenue Kotler / Armstrong, Chapter 19

37. When using a “standardized marketing mix,” international markets are urged to “think globally but act locally.” true false Kotler / Armstrong, Chapter 19

38. When using a “standardized marketing mix,” international markets are urged to “think globally but act locally.” true false Kotler / Armstrong, Chapter 19

39. Creating new products or services for new foreign markets is called _____. product extension product invention product adaptation new product mix Kotler / Armstrong, Chapter 19

40. Creating new products or services for new foreign markets is called _____. product extension product invention product adaptation new product mix Kotler / Armstrong, Chapter 19