Learning Objectives Chapter 12: Packaging and Programming. Define the terms packaging and programming. Explain the relationship between packaging and programming. List the reasons for the increased popularity of packaging and programming in the hospitality and travel industry.
The combination of related and complementary services into a single-price offering.
The development of special activities, events, or programs to increase customer spending, or to give added appeal to a package or other hospitality/travel service.
Packaging + Programming
2. Packaging and programming together
3. Programming without packaging
Packages Developed By Intermediaries
Incentive travel planners
Usually bought through travel agents
Packages Developed By Others
May or may not be commissionable
Can be bought directly from package developer
Accommodation & meals
Packages with programming for special interests
Duration Or Timing
Arrangements Or Destination
Destination package (e.g., Europe or Hawaii)