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Why Radio? PowerPoint PPT Presentation


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Why Radio?. Radio can reach on-the-go consumers! Radio allows you to establish a special relationship with consumers. Radio’s listenership remains strong, while time spent with other media declines. Radio can cost-effectively knock through the sea of media bombardment.

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Why Radio?

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Why radio l.jpg

Why Radio?

  • Radio can reach on-the-go consumers!

  • Radio allows you to establish a special relationship with consumers.

  • Radio’s listenership remains strong, while time spent with other media declines.

  • Radio can cost-effectively knock through the sea of media bombardment.

  • Radio’s unique formats allow you to target your best prospects.

  • Radio reaches prospects closest to the point of purchase.

  • Radio can bridge the gaps left by other media options.

  • Radio provides unique specialized on-air promotions.

  • Radio is king for establishing top-of-mind-awareness.

  • Radio can influence new markets and prospects.

  • Radio can compliment other advertising platforms.


The power of wgem radio l.jpg

Strong listener base of both men and women ages 25-64

Only pure News and Information format in the area

News, Information, Political and Consumer Information

Listening area covers 90-mile radius of Quincy

Of all formats, News/Information has the highest share of listeners during morning drive (Arbitron)

Paul Harvey, Neal Boortz, Clark Howard, News/Talk Live, Local Newscasts, NBC Nightly News

Strong listener base of men ages 18-45

Only full fledged Sports station in the local area

Covers local prep and collegiate teams as well as Blues, Bears, Bulls, White Sox, Cardinals and Cubs

Home of ESPN syndicated programming – on air talents, MLB, NBA and NCAA Basketball

SportsCenter presented by Hardee’s produced in studio every weekday with WGEM and Quincy Herald-Whig personalities

The Power of WGEM Radio


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Why Advertise on Radio?

  • Radio goes everywhere with the consumer – home, auto, office, ballpark, walking, beach, etc.

  • Radio is often the last medium consumers have contact with prior to making a purchase decision.

  • Radio is a local medium and draws its strength from community involvement, local topics and disseminating information to listeners.

  • Radio listeners are loyal to “their” radio station choice. Listeners identify with call letters, on-air personalities and radio station sponsored events by offering tremendous support of not only the station, but also advertisers.

  • Listeners imagine visual scenes when they hear an on-air personality or listen to an ad – they get involved …and it sticks.


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