Navigating the eworld fundraising and the internet
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Navigating the eWorld: Fundraising and the Internet. Fundraising, Spring 2009. eEngagement: The Internet and Public Life. What is it and how does it work? eCommunities ePhilanthropy Information flow Networks eAdvocacy Who does it? How is it different?

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Eengagement the internet and public life
eEngagement: The Internet and Public Life

  • What is it and how does it work?

    • eCommunities

    • ePhilanthropy

    • Information flow

    • Networks

    • eAdvocacy

  • Who does it?

  • How is it different?

    • Changes the shape of relationships

    • Network society

    • Questions of access..

    • Questions of investment, attachment, “true community”

  • How can we use it successfully?


Ephilanthropy
ePhilanthropy

  • What is it?

    The use of electronic media for the promotion of charity and the development of charitable organizations

  • Who does it?

    Larger organizations with tech. capacity. People with access to electronic media and who use it for their primary means of news/business/interaction.

  • How effective is it?

    Allows rapid fundraising (ie-Red Cross and Katrina) increases anonymity and donor control. Reaches tech. savvy markets.

  • How can organizations use it?

    Education-Encourage Interaction/Relationships-Management-Fundraising.


Goals of using electronic media
Goals of Using Electronic Media

  • Communication/ education and stewardship

  • Online donations and membership

  • Event registration and management

  • Prospect Research

  • Volunteer recruitment and management

  • Relationship building and advocacy

Ted Hart-Nonprofit Internet Strategies

www.ephilanthropy.org


Primary goal interaction and relationship building
Primary Goal: Interaction and Relationship Building

  • Create multiple avenues of engagement with the organization. More ties/avenues of exposure=more investment=literal investments. (ie-perceived closeness)

  • Encourage increased interaction and communication between donors and the organization. More clicks=greater investment…

  • Building relationships. Internet as supplement not substitute.


Navigating the eworld

Websites

Email communication

Online giving

Online management tools

Online registration/memberships

eAdvocacy tactics

Prospect research

Search Engines

eCommunities

Charity watchdogs

Virtual shopping

Virtual Auctions

Member portals

Resources:

http://www.nonprofitmatrix.com/

http://www.techsoup.org/index.cfm

http://www.rlweiner.com/resources.html

http://www.compasspoint.org/assets/216_enonprofit.pdf

http://www.guidestar.org/npo/

www.ephilanthropy.org

Navigating the eWorld


Successful webpages
Successful WebPages

  • http://www.thehungersite.com

  • http://www.mercycorps.org/

  • http://www.heifer.org/

  • http://www.care.org/

  • http://www.theirc.org/where/the_irc_in_atlanta.html


The webpage

About us:

What we do-Mission

Who we serve- Clients

How we do it- Vision

Who does what- Board, Employees, Volunteers

Directions – contact info

Legitimacy

990/Annual Reports

Charity reports

Sponsor/Donor list

Funding breakdown/chart

Security/Privacy Policies

Donor Information

Case Statement – Needs

How to donate (multiple ways)

Education-Resources

Links – Further Resources

Facts-Information

Our partners/sponsors

Opportunities for Interaction

eNewsletter or Mailed

Email Addresses

Contact Us

Get our recommendations for X

Volunteer

Media alerts

About you – join a community

Shopping

The Webpage


Using email successfully

Always leave an opt out method.

Know your constituents – who emails?

Get their addresses – give them yours - encourage communication.

Your address/url is your business card – get it out there. (radio, TV, advertisements).

Possibilities:

eNewsletters

Receipts

Questions

Thank you’s

Reminders

News items

“E-chain letters”

Using email successfully


Collecting donor information
Collecting Donor Information

  • Privacy Rights – online donor bill of rights

    http://www.afpnet.org/ka/ka-3.cfm?folder_id=0&content_item_id=1247

    http://www.the-dma.org/privacy/creating.shtml

  • Cookies?

    http://www.google.com/analytics/feature_fast.html

  • Donor databases

  • Prospect searching


Getting on line donations

Types:

One click donations

Mail-in requests

Credit card donations

Payroll deductions

Virtual Shopping

Matching donations

Strategies:

One time gifts

Cause related marketing

Annual/monthly giving

Planned giving

Capital campaigns

Donor Costs v. Benefits

(consider incentives and disincentives for acting)

Considerations:

Security

Transparency

Accountability

Legitimacy

Getting On-line Donations


Examples on line giving
Examples On-line Giving

  • https://www.sea.edu/supportsea/capitalcampaign.asp

  • http://www.redcrosslegacy.org/

  • https://secure.ga3.org/02/oxfamamerica

  • http://www.savethechildren.org/?stationpub=x_yahoo_pi&WT.srch=1&WT.mc_id=ypi


Advocacy examples
Advocacy Examples

  • http://www.lungcanceralliance.org/involved/sign_the_petition.php

  • http://bicyclecolo.org/page.cfm?PageID=651

  • http://www.savethechildren.org/advocacy/index.asp?stationpub=x_yahoo_pi&ArticleID=&NewsID=

  • http://advocacycentral.org/index.pl/543041.html


Examples volunteer recruitment and management
Examples: Volunteer Recruitment and Management

  • http://www.theirc.org/where/volunteer_opportunities_with_irc_in_atlanta.html

  • http://www.volunteer.org.nz/

  • http://www.nczoo.org/volunteer/


Examples events
Examples: Events

  • http://www.jimmyfund.org/eve/event/marathon_info.asp

  • http://www.nypl.org/events/

  • http://www.aaco-sf.org/events/c4c_05/


Search engines and nexuses
Search Engines and Nexuses

  • For information dispersal

    • Yahoo http://searchmarketing.yahoo.com/srch/index.php

    • Google http://www.google.com/services/

    • Alta Vista http://www.altavista.com/web/avbusiness

    • Goodsearch http://www.goodsearch.com/

  • For donors and volunteers

    • http://www.networkforgood.org/

    • http://www.volunteermatch.org/

    • http://www.idealist.org/


Ecommunities
eCommunities

  • http://ga0.org/oxfamamerica/join.tcl

  • http://www.idealist.org/en/help/7.html


Technical resources in eland
Technical Resources in eLand

  • Prospect research http://www.blackbaud.com/products/prospectresearch/pr_overview.aspx

    http://www.internet-prospector.org/

  • Donor databases http://www.npower.org/http://www.nptimes.com/fme/oct04/Oct04_FME_DSM.pdfhttp://www.allianceonline.org/FAQ/fundraising/how_do_we_select_fundraising.faq

  • Web design tools http://www.techsoup.org/techfinder/index.cfm

  • Web hosting http://www.etapestry.com/websiteservices/wsservices_fs.html

  • Advocacy http://www.petitiononline.com/petition.htmlhttp://www.localvoice.com/http://advocacycentral.org/

  • Information management

  • Charity watchdogs http://www.charitynavigator.orghttp://www.give.orghttp://www.charitynet.org

    http://www.consumerreports.org/cro/personal-finance/charity-watchdogs-1205.htm

  • eNewsletters http://www.getactive.com/

  • Search Engines

  • Reviews of management programs http://www.nonprofitmatrix.com/category.asp?Cat=Donormanagement&orderby=datemodified&order=desc

  • Online giving http://www.justgive.org/nonprofits?sess=1

  • Virtual Shopping http://www.networkforgood.org/npo/fundraising/fund_resources/toolsfund.aspx

  • http://www.nonprofitmatrix.com/category.asp?Cat=Affinityshopping&orderby=datemodified&order=desc

  • http://www.techsoup.org/techfinder/index.cfm


Application exercise
Application exercise

  • Create an on-line fundraising strategy for a nonprofit that provides landscaping services to low income individuals and communities. How can the organization encourage on-line giving?


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