Navigating the eWorld: Fundraising and the Internet. Fundraising, Spring 2009. eEngagement: The Internet and Public Life. What is it and how does it work? eCommunities ePhilanthropy Information flow Networks eAdvocacy Who does it? How is it different?
Fundraising, Spring 2009
The use of electronic media for the promotion of charity and the development of charitable organizations
Larger organizations with tech. capacity. People with access to electronic media and who use it for their primary means of news/business/interaction.
Allows rapid fundraising (ie-Red Cross and Katrina) increases anonymity and donor control. Reaches tech. savvy markets.
Ted Hart-Nonprofit Internet Strategies
Online management tools
www.ephilanthropy.orgNavigating the eWorld
What we do-Mission
Who we serve- Clients
How we do it- Vision
Who does what- Board, Employees, Volunteers
Directions – contact info
Case Statement – Needs
How to donate (multiple ways)
Links – Further Resources
Opportunities for Interaction
eNewsletter or Mailed
Get our recommendations for X
About you – join a community
Know your constituents – who emails?
Get their addresses – give them yours - encourage communication.
Your address/url is your business card – get it out there. (radio, TV, advertisements).
“E-chain letters”Using email successfully
One click donations
Credit card donations
One time gifts
Cause related marketing
Donor Costs v. Benefits
(consider incentives and disincentives for acting)
LegitimacyGetting On-line Donations