IATTO Mini Forum London 22 October 2014. GLOBAL TRENDS what shapes the the future of international trade training Hasse Karlsson, Chairman IATTO. A GROWING NEED. The home market in many countries are to small, even for SMEs, to grow and for most companies international growth
IATTO Mini Forum London 22 October 2014
whatshapes the the futureof international tradetraining
Hasse Karlsson, Chairman IATTO
A GROWING NEED
The home market in many countries are to small, even for SMEs, to grow and for most companies international growth
is a necessity to stay competitive.
This is also of strategic importance for developing countries whose economies are largely export dependent.
PARADIGM SHIFT IN TRADE TRAINING
Expert TeachingInternational business men
National NetworkingInternational Networking
National tradetraining Cross bordertradetraining
National qualificationsGlobal qualifications
The biggest obstacle for SMEs to grow
Internationally is lack of trade skills
Focus on Skills
The solution is not onlyadvisory and consultancy
services butcapacitybuildingwithin the company
Accordingto an article in Harvard Business Review (February 2013) the ‘knowledge-doing gap’betweenuniversitiesand SMEs
is anotherobstacle. Knowledge must be
turnedinto action to be applicablein an SME.
To implement an export business plan an export coach with international business experience is needed.
Need for Export
International tradetraining must takeplace in parallell withworking in acompany ti bridge the gap betweenuniversities and SMEs. This is calledvocationaltraining.
Lecturers must have an international business experienceto be abletoimplement the knowledge.
Lack of international networks for trade, especially for SMEs.
The international network comprises international colleagues, experts in international trade and customers.
Network building is a precondition for international trade, and demands a high level of language skills, cultural understanding and social skills.
HOW DOES IATTO MEET THESE
IATTO CERTIFICATION SYSTEM
A new IATTO model for capacity building
Export Sales Training
Export Business Plan