IATTO Mini Forum London 22 October 2014
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IATTO Mini Forum London 22 October 2014. GLOBAL TRENDS what shapes the the future of international trade training Hasse Karlsson, Chairman IATTO. A GROWING NEED. The home market in many countries are to small, even for SMEs, to grow and for most companies international growth

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Global trends what shapes the the future of international trade training

IATTO Mini Forum London 22 October 2014

GLOBAL TRENDS

whatshapes the the futureof international tradetraining

Hasse Karlsson, Chairman IATTO


Global trends what shapes the the future of international trade training

A GROWING NEED

The home market in many countries are to small, even for SMEs, to grow and for most companies international growth

is a necessity to stay competitive.

This is also of strategic importance for developing countries whose economies are largely export dependent.


Global trends what shapes the the future of international trade training

  • CAPACITY BUILDING BOOST EXPORT

  • Capacitybuilding is the mostimportantaspectthatshould be stimulated

  • by the support measure. International competencesof the enterprises

  • shouldbe trained. (EIM Business & Policy Research – 27 countries in EU, 2011)

  • Export rose by 800.000 euro in Slovenian SMEs in the firstyearafter

  • completionof the international tradetraining and 1 million euro in Estonia.

  • (ITM WORLDWIDE, 2012)


Global trends what shapes the the future of international trade training

PARADIGM SHIFT IN TRADE TRAINING

LargecompaniesSMEs

KnowledgeSkills

Expert TeachingInternational business men

ExamApprovedBusiness Plan

National NetworkingInternational Networking

National tradetraining Cross bordertradetraining

National qualificationsGlobal qualifications


Global trends what shapes the the future of international trade training

TRADE BARRIERS

The biggest obstacle for SMEs to grow

Internationally is lack of trade skills

Focus on Skills

The solution is not onlyadvisory and consultancy

services butcapacitybuildingwithin the company


Global trends what shapes the the future of international trade training

TRADE BARRIERS

Accordingto an article in Harvard Business Review (February 2013) the ‘knowledge-doing gap’betweenuniversitiesand SMEs

is anotherobstacle. Knowledge must be

turnedinto action to be applicablein an SME.

To implement an export business plan an export coach with international business experience is needed.

Need for Export

Business Coach


Global trends what shapes the the future of international trade training

TRADE BARRIERS

International tradetraining must takeplace in parallell withworking in acompany ti bridge the gap betweenuniversities and SMEs. This is calledvocationaltraining.

Lecturers must have an international business experienceto be abletoimplement the knowledge.

Vocational

Training

Business

Experience


Global trends what shapes the the future of international trade training

TRADE BARRIERS

Lack of international networks for trade, especially for SMEs.

The international network comprises international colleagues, experts in international trade and customers.

Network building is a precondition for international trade, and demands a high level of language skills, cultural understanding and social skills.

International

Networking


Global trends what shapes the the future of international trade training

HOW DOES IATTO MEET THESE

CHALLENGES


Global trends what shapes the the future of international trade training

IATTO CERTIFICATION SYSTEM

DIPLOMA LEVEL

  • University degree

  • Training must be vocational

  • Participants are employed

  • 50% of trainers must have 10 years of business

  • experience

  • Participant must have access to a business coach

  • Assignments must be assessed by an

  • international businessmen

  • A global certification system


Global trends what shapes the the future of international trade training

IATTO

CHALLENGES


Global trends what shapes the the future of international trade training

A new IATTO model for capacity building

Global Quality

Trade Opportunities

Knowledge

Network

What

How

National Network

International

Network

Export Sales Training

Cross Culture

Export Coaching

Colleagues

Experts

Trade Regulations

Market Research

Trade Marketing

Trade Strategies

Export Business Plan

Colleagues

Experts

Customers


Global trends what shapes the the future of international trade training

  • Increase the number of IATTO Accredited Members

  • Increase the number of IATTO Certified Programs

  • Increase the number of IATTO World Trade Professionals


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