1930 s
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1930’s. 1930 - 1939. Introduction. 1931 – Empire State Building completed 1932 – Amelia Earnhardt flies solo across the Atlantic – 1937 - Vanishes 1932 – Lindbergh’s baby kidnapped 1933 – Hitler becomes chancellor of Germany 1933 – Prohibition Ends 1934 – Dust Bowl

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1930’s

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1930 s

1930’s

1930 - 1939


Introduction

Introduction

  • 1931 – Empire State Building completed

  • 1932 – Amelia Earnhardt flies solo across the Atlantic – 1937 - Vanishes

  • 1932 – Lindbergh’s baby kidnapped

  • 1933 – Hitler becomes chancellor of Germany

  • 1933 – Prohibition Ends

  • 1934 – Dust Bowl

  • 1939 – World War II Begins


Influences

Influences

  • 1939 – Knitted hosiery – Nylon

  • Synthetic fibers – widely used

  • Hollywood Movie Stars – Fred Astaire, Joan Crawford

  • Gone with the Wind – Wedding – full skirts with crinolines (1939)


Designers

Designers

  • Coco Chanel

  • Elsa Schiaparelli – Outline from soft to hard

    - short fitted jackets –suits

    - Intro. to turquoise, shocking pink, bold blue

    - Shoulder pads

    - 1933 – promoted zipper = universally used

    * Vionnet – bias cut of fabric – gowns fit body


Fabrics

Fabrics

  • Satin

  • Silk

  • Crepe

  • Chiffon


Silhouette

Silhouette

  • Rounded bust – waistline curves – natural

  • Evening gowns

  • Inverted Triangle

    - attention at shoulder – exaggerated shoulder pads, butterfly & banjo sleeves


Women s styles

Women’s Styles

  • Return to genteel – ladylike appearances

  • Softer hair

  • Rounded bust – waistline curves

  • Sweet by day – glamour at night – lame, glitter, beads

  • Suntans – popular – backs of evening dresses

    - halter neck emerged

    - cowl neck line

    - vacationing – Mediterranean, Bahamas, Florida


1930 s

  • Swimwear

    - briefer with scoop backs

    - navy, cream, gray, black, buff with red accents

  • Skirts – longer – below knee – mid calf

  • Waistline returns to normal position

  • Leg of Mutton Sleeve

  • Handkerchief Hemline – longer back – sides – panels, insets, pleats, gathers


1930 s

  • Bolero jackets, capelets, dress with fitted midriffs – accentuates breadth of shoulders

  • Evening dresses with matching jackets

  • Ensembles – matching dresses, skirts & coats

  • Bras – 1930 – Separate the breasts – Sweater popular – 1st official youth fashion


Hats hair accessories

Hats/Hair/Accessories

  • Cloche – popular until 33

  • Short hair until late 30’s – then moved to longer curls

  • Hats worn tipped over one eye

  • Gloves – evening gowns

  • Ensembles – hat, gloves scarves


1930 s

Men

  • Pants became tapered

  • White jackets

  • Fedora – hat

  • Wide Neckties


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