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@sicarter. Apps Published: 33 Apps in iOS App Store 19 Apps in Android Market (…and a few in App World & WebOS Market, RIP) Coming Soon: Google TV Windows Phone 7 Windows 8 Tiles. @sicarter. @sicarter. Page-Level & Feature-Level Metrics. Many Apps in the Top 10 of their Category.

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Sicarter

@sicarter


Sicarter

Apps Published:

33 Apps in iOS App Store

19 Apps in Android Market

(…and a few in App World & WebOS Market, RIP)

Coming Soon:

Google TV

Windows Phone 7

Windows 8 Tiles

@sicarter

@sicarter


Sicarter

Page-Level & Feature-Level Metrics

Many Apps in the Top 10 of their Category

LOTS

of

User

Insights

200 Million

Page Views

Per Month

+

=

=

@sicarter

@sicarter


The setup

The Setup

  • Apps are Media.

    • Like music, movies, and magazines, different people will like different Designs, and Design approaches.

    • We focus on content apps (not games), and this will color my focus for today.

  • Feel free to Agree / Disagree / Add / Refine

    • My goal is to open up a dialog

    • We all learn more. | We all become better designers


Sicarter

1

Make it Personal

2

Make it Focused

3

Make it Fresh

4

Make it Lucrative

5

Make it Flexible


Parenting magazine ages stages

Parenting Magazine Ages & Stages


Sporting news pro football

Sporting News Pro Football

76% of Users Customize their Teams


Sicarter

Zumobi Ski & Snow Report

96% of Users Customize their Resorts


Sicarter

1

Make it Personal

2

Make it Focused

3

Make it Fresh

4

Make it Lucrative

5

Make it Flexible


We focus on content experiences

We Focus on Content Experiences…


One bus away

One Bus Away


Inrix

INRIX


Sicarter

1

Make it Personal

2

Make it Focused

3

Make it Fresh

4

Make it Lucrative

5

Make it Flexible


Update frequently

Update Frequently

  • Content Freshness Planning

    • CMS Interop Early in the Process

  • App Updates

    • Post-Update User Spike

    • Update with new Platform Features

    • Also add Custom Features

  • Listen to User Feedback, Respond Quickly

    • In-app Feedback mechanism

    • Read every App Store review

    • Collaborate with Partner


Provide a feedback loop and listen

Provide a Feedback Loop… and Listen!


Sicarter

1

Make it Personal

2

Make it Focused

3

Make it Fresh

4

Make it Lucrative

5

Make it Flexible


Lucrative app frequent updates

Lucrative App = Frequent Updates


Better a lucrative app that s free to the user

Better: A Lucrative App that’s FREE to the User


Make it lucrative

Make it Lucrative

  • An App that is Lucrative + Free is difficult to achieve.

  • Consider monetization early in the Design process.

    • Monetization shouldn’t be an afterthought.

  • Some Options:

    • Paid App

    • In-App Purchases

    • Integrated Merchandising

    • Ad Networks vs. Sponsorship…


Advertising vs sponsorship

Advertising vs. Sponsorship


Sicarter

1

Make it Personal

2

Make it Focused

3

Make it Fresh

4

Make it Lucrative

5

Make it Flexible


Design for resolution adaptation

Design for Resolution Adaptation


Our adaptive approach

Our Adaptive Approach

Native

iOS, Android, C#

HTML5

Javascript, Json

Cloud

ACS EC2, MySQL

The user should never know nor care.


Sicarter

1

Make it Personal

2

Make it Focused

3

Make it Fresh

4

Make it Lucrative

5

Make it Flexible


Sicarter

a conversation


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