Chapter 1. What Is Fashion?. Introducing Fashion. Chapter Objectives. Explain the different definitions of fashion. Explain the difference between style and design. Identify the needs satisfied by clothing. Discuss the early history of clothing.
What Is Fashion?
In the apparel industry, fashion is the existing type of clothing that is preferred by a large segment of the public.
To many people, fashion is a current trend that is popular for frivolous reasons.
To retailers, fashion is whatever is currently selling.
Fashion retailers group merchandise into categories—basicmerchandise and fashion merchandise.
fashion merchandise- goods that are popular at a particular time
staple items- basic merchandise that customers purchase on a regular basis
Staple items are in the basic merchandise category.
To be successful in the fashion industry, designers, producers, marketers, and retailers must have an understanding of basic fashion terms, such as styleand design.
stylea particular shape or type of apparel item identified by the distinct features that make it unique
designa particular or unique version of a style because of a specific arrangement of the basic design elements
1.Color: Three dimensions of color are:
Design Elements Continued
Fashion products include:
Fashion is anything that has strong appeal at a given time.
What is the difference between style and design?
What are four basic elements of design?
How do economic conditions affect fashion?
animal skin, leaves, and grass.
Why People Wear Clothes-
People have three basic clothing needs:
Queen Elizabeth I -1600’s
-Clothing indicator of social status
George Bryan “Beau” Brummell - Dandyism 1880’s
dandyism during the 1880s, a style of dress for men and a lifestyle that celebrated elegance and refinement
Jacqueline Kennedy OnassisLate 1950’s-60’s
Vogue magazine was
first published in 1892 –
giving more exposure to
The Early 1900s
New Look a style of the 1940s that featured long hemlines, narrow shoulders, and tightly fitted bodices with long, full, or narrow skirts
hippie style of the 1960s, a fashion consisting of clothing from the Middle and Far East, bright colors, peasant embroidery, cheesecloth, and safari jackets
disco style of the 1970s, a fashion consisting of gold lamé, leopard print, stretch halter jumpsuits, and white clothing that glowed under ultraviolet lighting
punk fashion of the 1970s, a style featuring intentionally torn clothing worn by young people with limited income, such as students and the unemployed
feminist movement of the 1970s, the organized effort to establish equal social, economic, and political rights and opportunities for women; influenced women’s fashions with shorter hemlines and the pantsuit for the workplace
becomes popular. (Spandex)
grunge a style started by the youth culture in the Pacific Northwest region of the United States in the early 1990s; it is messy, uncombed, and disheveled
What three basic needs are satisfied by the use of clothing?
What was the first fashion magazine and when was it first published?
What fashion trends emerged in the 1980s?
Retailers view fashion as whatever is currently selling.
Style is a particular shape or type of apparel item, such as a mini-skirt or Capri pants, identified by the distinct features that make it unique. Style becomes fashion when it becomes popular.
The four elements of design include: color, with dimensions of hue, value, and intensity; line, or distinct, elongated marks that direct the path of eye movement; shape, the overall form or outline of a garment; and texture, or how the surface of a material feels and looks.
physical needs, psychological needs, and social needsChecking Concepts
Early clothing was made of natural products such as fur, animal skin, leaves, and grass.
Queen Elizabeth I
1940s fashion was affected by Hollywood styles, World War II, technological developments such as synthetic fibers, and French designer Christian Dior.Checking Concepts
The feminist movement focused on social, economic, and political equality for women, and influenced styles such as shorter skirts and the pantsuit for the workplace.Checking Concepts