chapter 24
Download
Skip this Video
Download Presentation
Chapter 24

Loading in 2 Seconds...

play fullscreen
1 / 8

Chapter 24 - PowerPoint PPT Presentation


  • 108 Views
  • Uploaded on

Chapter 24. Proposals. Technical Communication, 9/e John M. Lannon PowerPoint prepared by Jimidene Murphy. Connect with Your Audience. Explain the problem and its causes clearly and convincingly Point out the benefits of solving the problem Offer a realistic, cost-effective solution

loader
I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.
capcha
Download Presentation

PowerPoint Slideshow about ' Chapter 24' - zenda


An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript
chapter 24

Chapter 24

Proposals

Technical Communication, 9/e

John M. Lannon

PowerPoint prepared by Jimidene Murphy

connect with your audience
Connect with Your Audience
  • Explain the problem and its causes clearly and convincingly
  • Point out the benefits of solving the problem
  • Offer a realistic, cost-effective solution
  • Address anticipated objections to your solution
  • Induce readers to act
the proposal process
The Proposal Process

Client needs a service or a product

Provider proposes a plan

to meet the need

Client chooses the provider

offering the best proposal

types of proposals
Types of Proposals
  • Proposals are classified according to origin, audience, and purpose
  • They are either solicited or unsolicited
  • They are internal or external
  • Based on audience needs, there are planning proposals, research proposals, and sales proposals
elements of a persuasive proposal
Elements of a Persuasive Proposal
  • A forecasting title
  • A clear understanding of the audience’s needs
  • A clear focus on benefits of the proposed action
  • Honest and supportable claims
  • Appropriate detail
  • Readability
elements of a persuasive proposal1
Elements of a Persuasive Proposal
  • Convincing language
  • Appropriate visuals
  • Accessible page design
  • Supplements that are tailored to a diverse audience
  • Proper citation of sources and contributors
model for a proposal

Introduction

Plan

Conclusion

Works Cited

Model for a Proposal
slide8

Any Questions?

For additional help reviewing this chapter, please visit the Companion Website for your text at http://www.ablongman.com/lannon.

ad