Chapter 24
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Chapter 24. Proposals. Technical Communication, 9/e John M. Lannon PowerPoint prepared by Jimidene Murphy. Connect with Your Audience. Explain the problem and its causes clearly and convincingly Point out the benefits of solving the problem Offer a realistic, cost-effective solution

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Chapter 24

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Chapter 24

Chapter 24

Proposals

Technical Communication, 9/e

John M. Lannon

PowerPoint prepared by Jimidene Murphy


Connect with your audience

Connect with Your Audience

  • Explain the problem and its causes clearly and convincingly

  • Point out the benefits of solving the problem

  • Offer a realistic, cost-effective solution

  • Address anticipated objections to your solution

  • Induce readers to act


The proposal process

The Proposal Process

Client needs a service or a product

Provider proposes a plan

to meet the need

Client chooses the provider

offering the best proposal


Types of proposals

Types of Proposals

  • Proposals are classified according to origin, audience, and purpose

  • They are either solicited or unsolicited

  • They are internal or external

  • Based on audience needs, there are planning proposals, research proposals, and sales proposals


Elements of a persuasive proposal

Elements of a Persuasive Proposal

  • A forecasting title

  • A clear understanding of the audience’s needs

  • A clear focus on benefits of the proposed action

  • Honest and supportable claims

  • Appropriate detail

  • Readability


Elements of a persuasive proposal1

Elements of a Persuasive Proposal

  • Convincing language

  • Appropriate visuals

  • Accessible page design

  • Supplements that are tailored to a diverse audience

  • Proper citation of sources and contributors


Model for a proposal

Introduction

Plan

Conclusion

Works Cited

Model for a Proposal


Chapter 24

Any Questions?

For additional help reviewing this chapter, please visit the Companion Website for your text at http://www.ablongman.com/lannon.


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