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Speaking Up When It Counts PowerPoint PPT Presentation


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Speaking Up When It Counts. Ted Oberg, ABC13 Investigative Reporter. After 9-1-1 It’s Too Late. Come up with a plan now – not just for crisis Who will be responsible for communicating your message? Collect Contacts Today. Say Something !!!. Say it Fast!!!. Say it Again. It’s OK

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Speaking Up When It Counts

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Speaking up when it counts

SpeakingUp

When It Counts

Ted Oberg, ABC13 Investigative Reporter


After 9 1 1 it s too late

After 9-1-1 It’s Too Late

  • Come up with a plan now – not just for crisis

  • Who will be responsible for communicating your message?

  • Collect Contacts Today


Speaking up when it counts

Say

Something !!!


Speaking up when it counts

Say it

Fast!!!


Speaking up when it counts

Say it

Again


Speaking up when it counts

It’s OK

if it hurts… and it will


You can t control the message

You Can’t Control the Message

@SpringISD

#SpringHS


First steps

First Steps

  • Tell parents what happened

  • Doesn’t have to be complete

  • It has to be HONEST!!!

  • Establish a person and place for media & parents


Second steps

Second Steps

  • Make sure staff on site know where PIO is & direct media there

  • Start answering questions

  • Be HONEST about what you know & don’t know


Let s say it together

Let’s Say it Together

“I don’t know the answer to that question, but I will do my best to get you an answer right away.”


This won t end on day 1

This won’t end on Day 1

  • Prepare for follow-ups

  • Media will want to be on campus – you DON’T have to let us in – but should provide some photos

  • Reinforce the managed message that school is a safe place


This will be your story

This will be your story…

  • Tell your story

  • Let the police tell theirs

  • Make sure your students & parents know school was and will be a safe place


Thanks to

Thanks to...

John Wilson

Senior Consultant

Center for Safe and Secure Schools

Harris County Department of Education

www.safeandsecureschools.org


Thanks to1

Thanks to...

National Association of Independent Schools

www.nais.org

National Association of School Psychologists

www.nasponline.org


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