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Speaking Up When It Counts

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Speaking Up When It Counts. Ted Oberg, ABC13 Investigative Reporter. After 9-1-1 It’s Too Late. Come up with a plan now – not just for crisis Who will be responsible for communicating your message? Collect Contacts Today. Say Something !!!. Say it Fast!!!. Say it Again. It’s OK

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When It Counts

Ted Oberg, ABC13 Investigative Reporter

after 9 1 1 it s too late
After 9-1-1 It’s Too Late
  • Come up with a plan now – not just for crisis
  • Who will be responsible for communicating your message?
  • Collect Contacts Today


Something !!!


Say it



Say it



It’s OK

if it hurts… and it will

first steps
First Steps
  • Tell parents what happened
  • Doesn’t have to be complete
  • It has to be HONEST!!!
  • Establish a person and place for media & parents
second steps
Second Steps
  • Make sure staff on site know where PIO is & direct media there
  • Start answering questions
  • Be HONEST about what you know & don’t know
let s say it together
Let’s Say it Together

“I don’t know the answer to that question, but I will do my best to get you an answer right away.”

this won t end on day 1
This won’t end on Day 1
  • Prepare for follow-ups
  • Media will want to be on campus – you DON’T have to let us in – but should provide some photos
  • Reinforce the managed message that school is a safe place
this will be your story
This will be your story…
  • Tell your story
  • Let the police tell theirs
  • Make sure your students & parents know school was and will be a safe place
thanks to
Thanks to...

John Wilson

Senior Consultant

Center for Safe and Secure Schools

Harris County Department of Education

thanks to1
Thanks to...

National Association of Independent Schools

National Association of School Psychologists