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1. Metodi Quantitativi per Economia, Finanza e ManagementLezione n2
Business Intelligence & Data Sources
Internal Data - External Data
Le ricerche di mercato
Metodi Quantitativi per Economia, Finanza e Management
3. Business intelligence(*) (BI) refers to skills, knowledge, technologies, applications, quality, risks, security issues and practices used to help a business to acquire a better understanding of market behavior and commercial context. For this purpose it undertakes the collection, integration, analysis, interpretation and presentation of business information. BI applications provide historical, current, and predictive views of business operations, most often using data already gathered into a Data Warehouse or a Data Mart. BI applications tackle sales, production, financial, and many other sources of business data to support better business decision-making. Thus one can also characterize a BI system as a Decision Support System (DSS). (*) http://en.wikipedia.org/wiki/Business_Intelligence