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B IG M EDIA. Patented Technology for Customized Advertising. Request for Proposal and Executive Summary (July 2006). *****IMPORTANT*****

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BIG MEDIA

Patented Technology for Customized Advertising

Request for Proposal and Executive Summary (July 2006)

*****IMPORTANT*****

Insolvency Services Group, Inc. (“ISG”) in its capacity as Assignee for the Benefit of Creditors of Big Media, Inc. will maintain the confidentiality of the identity of all participants in the process. Participants are permitted to utilize representatives or special purpose entities to maintain anonymity.

ISG has further agreed not to use participation in the sale process described herein as evidence or notice of infringement or willful infringement and that it will not use such participation as a basis for seeking an award of attorney’s fees or extraordinary damages in a infringement action.

Nate Cann

IP Mercantile

(312) 806-5522

[email protected]

This document has been prepared for Informational and Request-for-Proposal purposes only.No representations or warranties regarding claim interpretation, claim validity, or other legal advice or conclusions are provided or implied herein.

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The Opportunity

Insolvency Services Group (“ISG”) as assignee for the benefit of creditors of Big Media, Inc. has engaged IP Mercantile as its exclusive agent in connection with marketing and sale of Big Media Technology, a system and method for delivering customized advertisements within interactive communication systems and associated Linux, Apache, MySQL, PhP (LAMP) software implementation.

Big Media, Inc. has made an assignment of its assets for the benefit of its creditors. As such, all of its assets have be assigned and transferred to an assignee, ISG. An assignment for the benefit of creditors is a method of liquidation of the assets of insolvent companies similar to a Chapter 7 bankruptcy case, but there is no court involvement.

ISG, as assignee, is responsible for the liquidation of the assets and will be the seller of the intellectual property described herein. The assignee has likewise provided the manner in which the intellectual property is to be sold which is to be by competitive bidding and a form of agreement to be entered into with the successful buyer."

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Software Assets

  • A Linux, Apache, MySQL, PhP (LAMP) implementation was created in the 1996-2001 timeframe.
  • Generally, the software functionality can be described as follows:
  • A user visits a website and triggers a script
  • The script causes the server to check for the existence of a cookie
  • If no cookie, the user is served a non-user registration ad
  • (Note that the above steps could be conducted on a thin server located at a website’s facility to reduce latency, load on the main server, costs, etc.)
  • If cookie, the user’s account is then queried in the user database
  • Users’ accounts are prepopulated with ads based on their registration info
  • Each ad has a counter which counts how many times it has been shown up to a pre-determined maximum and counter which shows if it has been clicked
  • Every time a user triggers his/her account, the next ad in sequence is shown.
  • Every time an ad is shown, a record is generated with time, website id, ad id, and action taken.
  • User, advertiser, and website accounts are then updated from the records and billed or paid appropriately
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PATENT ASSETS (Portfolio Overview)

The Big Media patent portfolio is comprised of two issued U.S. patents and one pending patent application:

1). 5,933,811

2). 6,385,592

3). 10/107,523

1

ISSUED U.S. PATENT

Patent #: 5,933,811

App#: 08/700,032

Filed: 08-20-1996

Issued: 08-03-1999

System and Method for Delivering Customized Advertisements within Interactive Communication Systems

Continuation

ISSUED U.S. PATENT

Patent #: 6,385,592

App#: 09/345,822

Filed: 06-30-1999

Issued: 05-07-2002

System and Method for Delivering Customized Advertisements within Interactive Communication Systems

Continuation

2

U.S. PENDING APPLICATION

App#: 10/107,523

Filed: 03-26-2002

Published: 06-01-2006

System and Method for Delivering Customized Advertisements within Interactive Communication Systems

1: Expired for non-payment of maintenance fee—need to petition for reinstatement

2: A non-final action reply period expired 3/21/2006 and the deadline for response is 9/21/2006

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PATENT ASSETS (5,933,811)

System and Method for Delivering Customized Advertisements within Interactive Communication Systems

ISSUED U.S. PATENT

Patent #: 5,933,811

App#: 08/700,032

Filed: 08-20-1996

Issued: 08-03-1999

ABSTRACT

The present invention is a system and method for delivering customized electronic advertisements in an interactive communication system. The customized advertisements are selected based on consumer profiles and are then integrated with offerings maintained by different content providers. The preferred interactive communication system interconnects multiple consumer computers, multiple content provider computers and multiple Internet provider computers with an advertisement provider computer. Whenever a consumer directs one of the consumer computers to access an offering existing in one of the content provider computers, an advertising request is sent to the advertisement provider computer. Upon receiving the advertising request, the advertising provider computer generates a custom advertisement based on the consumer\'s profile. The custom advertisement is then combined with the offering from the content provider computer and displayed to the consumer. The advertisement provider computer also credits a consumer account, a content provider account and an internet provider account each time a consumer views a custom advertisement. Furthermore, the advertisement provider computer tracks consumer responses to the customized advertisements.

NOVELTY

A registration module allows a consumer to register consumer demographic information and content provider to register content provider information. Based on the consumer information, advertising module selects an advertisement and transfers to consumer. During transfer, an accounting database unit access the database to bill the advertiser and credit content provider.

ADVANTAGE

Advertisements viewed by consumers are monitored, and relevant internet providers are paid based on number of advertisements viewed, thereby reducing consumers’ access fees. If consumers wish to obtain additional information about advertised products or services, consumers simply use a mouse to select an embedded hyper-link in the custom advertisement and are immediately directed to advertiser’s website.

Application Number: 08/700,032

Filed: 08-20-1996

Issued: 08-03-1999

Main U.S. Class/Subclass: 705/014

Int’l Class: G06F 17/30

Number of Claims: 17

Number of Fwd Cites: 222

Inventors:

Paul D. Angles (Los Angeles, CA)

Douglas O. Blattner (Redondo Beach, CA)

Maintenance Status:

Patent Expired Due to

Non-Payment of Maintenance Fees

Under 37 CFR 1.362

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PATENT ASSETS (5,933,811)

Forward Cite Information, Top 30 Current Assignees:

slide8

PATENT ASSETS (6,385,592)

(Continuation) System and Method for Delivering Customized Advertisements within Interactive Communication Systems

ISSUED U.S. PATENT

Patent #: 6,385,592

App#: 09/345,822

Filed: 06-30-1999

Issued: 05-07-2002

ABSTRACT

The present invention is a system and method for delivering customized electronic advertisements in an interactive communication system. The customized advertisements are selected based on consumer profiles and are then integrated with offerings maintained by different content providers. The preferred interactive communication system interconnects multiple consumer computers, multiple content provider computers and multiple Internet provider computers with an advertisement provider computer. Whenever a consumer directs one of the consumer computers to access an offering existing in one of the content provider computers, an advertising request is sent to the advertisement provider computer. Upon receiving the advertising request, the advertising provider computer generates a custom advertisement based on the consumer\'s profile. The custom advertisement is then combined with the offering from the content provider computer and displayed to the consumer. The advertisement provider computer also credits a consumer account, a content provider account and an internet provider account each time a consumer views a custom advertisement. Furthermore, the advertisement provider computer tracks consumer responses to the customized advertisements.

NOVELTY

An advertising module selects an advertisement corresponding to the consumer and content provider demographic information and transfers advertisement to the consumer in response to the consumer accessing data offered by a content provider. An accounting database calculates bill and provides a credit to the content provider in response to transfer of advertisement to the consumer.

ADVANTAGE

On-line advertisement services are provided with reduced transmission time by monitoring the advertisements consumers view. Internet providers can then use relevant advertising revenue to reduce consumer access fees.

Application Number: 09/345,822

Filed: 06-30-1999

Issued: 05-07-2002

Main U.S. Class/Subclass: 705/14

Int’l Class: G06F 17/60

Number of Claims: 33

Number of Fwd Cites: 12

Inventors:

Paul D. Angles (Los Angeles, CA)

Douglas O. Blattner (Redondo Beach, CA)

Maintenance Status:

8th year fee window opens: 05/07/2009

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PATENT ASSETS (6,385,592)

Forward Cite Information:

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PATENT ASSETS (U.S. Application: 10/107,523)

(Continuation) System and Method for Delivering Customized Advertisements within Interactive Communication Systems

U.S. PENDING APPLICATION

App#: 10/107,523

Filed: 03-26-2002

Published: 06-01-2006

ABSTRACT

The present invention is a system and method for delivering customized electronic advertisements in an interactive communication system. The customized advertisements are selected based on consumer profiles and are then integrated with offerings maintained by different content providers. The preferred interactive communication system interconnects multiple consumer computers, multiple content provider computers and multiple Internet provider computers with an advertisement provider computer. Whenever a consumer directs one of the consumer computers to access an offering existing in one of the content provider computers, an advertising request is sent to the advertisement provider computer. Upon receiving the advertising request, the advertising provider computer generates a custom advertisement based on the consumer\'s profile. The custom advertisement is then combined with the offering from the content provider computer and displayed to the consumer. The advertisement provider computer also credits a consumer account, a content provider account and an internet provider account each time a consumer views a custom advertisement. Furthermore, the advertisement provider computer tracks consumer responses to the customized advertisements.

NOVELTY

A register module allows a consumer to register consumer demographic information. An advertising module selects advertisement corresponding to consumer demographic information and transfers advertisement to consumer in response to consumer accessing data provided by content provider. An accounting database bills an advertiser and provides a credit to content provider in response to transfer of advertisement to the consumer.

ADVANTAGE

Provides an on-line service which can custom tailor specific advertisements to particular consumers and track consumer responses to the advertisements.

Application Number: 10/107,523

Filed: 03-26-2002

Published: 06-01-2006

Main U.S. Class/Subclass: 705/14

Int’l Class: G06Q 30/00

Number of Claims: 14

Inventors:

Paul D. Angles (Los Angeles, CA)

Douglas O. Blattner (Redondo Beach, CA)

Maintenance Status:

A non-final action reply period expired 3/21/2006 and the deadline for response is 9/21/2006

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THE SALE PROCESS

To receive additional information such as the formal bidding procedures, terms and conditions, please contact the undersigned. To be a qualified bidder, submission of the documents and information contained in the aforementioned bid procedures must be submitted to ISG and ISG’s counsel by Friday, August 18, 2006.

Nate Cann

IP Mercantile

(312) 806-5522

[email protected]

**********

Neither ISG nor IP Mercantile make any representation or warranty, express or implied, as to the accuracy or completeness of any of the information in this Executive Summary. Only such representations or warranties as are made in a definitive agreement when, as and if one is executed and subject to such limitations and restrictions as may be specified in such agreement, will be binding on them. Nothing in this document shall be construed to be an offer for sale, transfer or purchase of any securities, patents or intellectual property rights. It shall be every party\'s burden to conduct its own due diligence with respect to all matters set forth herein. The statements herein are based on assumptions that involve a number of uncertainties, and there is no assurance that the patents and other intellectual property rights will be upheld. Additionally, nothing in this document shall constitute or be interpreted as legal analysis regarding the scope of said patents or other intellectual property rights. Similarly, nothing included in this document shall be used to interpret, define, or otherwise limit the scope afforded said patents and other intellectual property rights. Neither ISG nor IP Mercantile has any obligation to update the information contained in this Executive Summary.

**********

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