Lusail City Quarterly Report Sales & CRM ( Q1 2011). 7.2 Sales Sales performance can be boosted again by winning the right to host the 2022 World Cup. Lusail City Sales Key Plan. Sales Strategy Overview
Lusail City Quarterly ReportSales & CRM (Q1 2011)
Sales performance can be boosted again by winning the right to host the 2022 World Cup
Lusail City Sales Key Plan
Un-sold/available plots report
It should be noted that current sales activity within the Lusail City development is limited to managing existing SPAs /investors. It is important to note that no change in sales status have been recorded within this quarter.
Available as districts
Available as individual plots
Cancelled – SPA signed but terminated and now back on the market
Unsold – Has never been sold
Blocked - Held by LREDC to be developed in house
Lusail Plots Delinquency report
Customer relationship management (CRM) strategy overview
“CRM strategy objective towards Lusail is to understand, anticipate and respond to the needs of it’s current and potential customers, in order to grow the relationship and communication value between the Buyers and the Master Developer”
CRM Strategy Overview
The objective of the Lusail City/LREDC CRM system is to act as a repository for all of the sales information. This mass of data can then be manipulated to provide a variety of information that can be used to improve sales performance. Crucially, the CRM is also used as a management tool to enhance knowledge of and the relationship with the customer. This is done through managing sales leads, follow up contact, transmission of marketing materials, customer meetings and all other ways in which LREDC communicate with their customers.
The importance of implementing a CRM system is particularly in the region and on the Lusail city development. This is because a substantial portion of the investors are high net worth individuals (HNWI) who are not professional investors who expect and require very high levels of personal service.
The CRM System has been devised to enhance and integrate the sales, marketing and customer service performance and can be customized according to the exact needs of Lusail REDC.
CRM activity requires careful implementation of its components in order to increase Sales
Market Analysis / Research
Lusail Sales Services
Lusail Marketing Services
7.2 CRM Strategy
Customer Relationship Management adding value to Lusail
Sales and Marketing Management
Build Customer Relationship
Empower your Employees
Integrates Your Partners
CRM System – Marketing Management
Tracking and measuring marketing campaigns
A key marketing capability in CRM systems is that it is a primary collection point of traffic generated from marketing related campaigns & activities. Data collected and extracted from CRM systems help in quantifying, identifying and targeting potential clients, thus generating leads for the sales team.
Another key use of CRM data is racking and measuring the effectiveness of offline & online marketing campaigns through monitoring measurable metrics. Such metrics can be utilized by marketing and finance personnel in calculating a defined Return on Marketing Investment (ROMI). For example, All Advertisements and other promotional activities are defined and categorized with their cost to company and are linked to the enquiries generated.
(Money spent creates traffic)
Analysis & data usage
Data collected through the CRM system can be processed into valuable analytical tools for sales, marketing, and service; providing insight into customer behavior and business intelligence. Monitoring and understanding client actions through analysis of collected data allows companies to generate refined sales forecasting. As for marketing, data analysis helps to better define segmentation and targeting
Utilizing CRM database for Direct Marketing
CRM's database enables marketing to store data and about enquiries. Data stored can be used to set up permission-based direct marketing and personalized communication, where a customer can opt to accept marketing material from an organization.