A Meeting of Open Minds 2009: Making The Right Communications Investments In a Challenging Economy

1. A Meeting of Open Minds 2009:Making The Right Communications Investments In a Challenging Economy Juergen Brieskorn, Vice President Product Strategy – Office of the CTO Belgrade - June 10th, 2009

2. Agenda:I. Introducing Siemens Enterprise CommunicationsIIb. Service Solutions to meet the economic challengeIII. Final thoughts

3. How we can help you meet today's challenges High voice and networking TCO Escalating conferencing expense Inefficient business processes Problem Solution Becoming a greener enterprise High operating expenses Lack of business continuity Problem OpenScale services offer operational savings and improved asset utilization Solution

4. Across Networksand any existing Infrastructure Presence Voice Across Media Across Devices Video Your Company Messaging Your Company Your Company Your Company UnifiedCommunications Mobility Collabo-ration CEBP Services The problem:High Operating Expenses The problem • High operating costs driven by ICT complexity and pace of change • Capital expenses of acquiring, running and upgrading premised-based equipment an increasing burden • Managing diverse IT and communications in-house diverts focus and resources from core enterprise business priorities • Maintaining and retaining the skills required to maintain and grow communications solutions is costly

5. Across Networksand any existing Infrastructure Across Networksand any existing Infrastructure Across Networksand any existing Infrastructure Presence Presence Presence Voice Voice Voice Across Media Across Media Across Media Across Devices Across Devices Across Devices Video Video Video Your Company Messaging Messaging Messaging Your Company Your Company Your Company Your Company Your Company UnifiedCommunications UnifiedCommunications UnifiedCommunications Mobility Mobility Mobility Collabo-ration Collabo-ration Collabo-ration CEBP CEBP CEBP Services Services Services The solution:New services enhance savings and asset utilization Customer Managed Shared Responsibility SEN Managed Service • High OpEx and CapEx load • Unpredictable costs and expenses • Diluting management focus • Cost of developing & maintaining staff skills • Predictable, consistent expense • Access to skilled staff, pay only for what you need, focus on core business • Simply packaged maintenance and monitoring to fully managed service with outsourcing options • Multi-technology integration and management • ITIL based service delivery

6. The value:OpenScale Managed Services For whom have we done it What do our customers say about it The results “ Outsourcing the complete infrastructure to one external service provider empower us basically to concentrate on our core business excellence and so were able to extremely decrease our costs.” • Reduce direct operation costs by 20%1 Frank Ihlenfeldt, Leiter TST, Tchibo GmbH • Lets you (customer) focus on core competency “ Although we have already taken a new path in integrating TC in our IT, we did not have to build up any additional personnel for the task. With the Managed Services contract, we were able to lower the port price of our systems and still achieve a distinct improvement in the quality of our service.” Christian Teickner, Network Manager, Heidelberg Sources: 1) Intellicom Analytics

7. How we can help you meet today's challenges High voice and networking TCO Escalating conferencing expense Inefficient business processes Problem Solution Becoming a greener enterprise High operating expenses Lack of business continuity Problem Secure real-time services and networks maximize business continuity Solution

8. The problem:Lack of business continuity The problem • Security and physical threats can create down-time, lost productivity and impact customer service levels • Disaster recovery scenarios not in place or only partially effective • Security gaps create liabilities for your enterprise and threaten business continuity

9. The solution:Secure services and networks • Data Security and Identity Management solutions Attacks Data loss • Backup Hardware and Processes System failure • Security Management Hardware and Processes Electronic threats • Business Impact Analysis • Business Continuity Management • Disaster Recovery Planning • System Resiliency Solutions Physical threats

10. The value:OpenScale Services, Enterasys Networks, OpenScape Voice For whom have we done it What do our customers say about it The results “ This success reflects the professionalism of Siemens staff, their methodology and overall expertise in this field by assisting Reuters to achieve certification and also create a firm foundation for our future security and continuity programme.” • Provide a continuous, disaster tolerant environment potentially saving you $3M per incident1 Chris Tovey, EMEA Security Manager, Reuters • Business excellence using best practice approach to meeting compliance obligations “ Siemens showed so much understanding for our wishes and problems that we believed it would be more capable of really delivering a smoothly running resilient and secure system.” • Manage continuity costs to a predictable, pre-defined budget Werner Winiger, Projektleiter, SwissRe Source: 1) IDC Report 100,000 employee company. Cost of full one off BCM strategy $750k in comparison with $300k per year maintenance

11. Closing thoughts…

12. Impact of implementing OpenScape UC Suite at Siemens Enterprise Communications USA • OpenScape UC Application and Voice • Internal Deployment at • Siemens Enterprise Communications, Inc. • Initiatives • Results • Phased installation fromOctober 2007 through July 2008 • 21 commercial office sites served by one consolidated datacenter • > 1900 licenses • > 325 tele-workers • $5.7M investment • Documented ROI of 145% • Payback period of 24 months • $18.7M hard-dollar savings over five years (exclusive of productivity gains, etc.) • ~ $500,000 estimated savings from reduced power consumption • 70% cost reduction per tele-worker

13. SIP IP IP IP IP OpenPath – Our Promise OpenPath provides a smooth transition to UC Optimize Enhance Transform Level of UC integration Start now regardless of current infrastructure, and migrate at your own pace OpenCommunications OpenPath Your timeline

14. What Makes Our Approach Different and Better: Massively scalable Open architecture and networks Protect existing investments Unique software overlay approach Built-in security everywhere Provide customer-centric services Deliver on the green enterprise promise Why Siemens Enterprise Communications Group? • Only provider offering the choice of complete end-to-end, software-driven • Unified Communications, based on open, secure interoperable standards

15. Call to Action:How we can help you meet today's challenges High voice and networking TCO Escalating conferencing expense Inefficient business processes Problem Open approach improves Business Process efficiencies (e.g. contact centers) Software communication and automation lowers TCO and increases agility UC delivers hard savings, and enhances teleworking, mobility and collaboration Solution Becoming a greener enterprise Lack of business continuity High operating expenses Problem New services approaches offer operational savings and better asset utilization Green Solutions deliver real business value Secure real-time services and networks maximize business continuity Solution

16. SEN Innovation demonstrated at Voice Con 2009 –'UC in the Cloud' Proof-of-Concept Summary What Is the Proof-of-Concept Demonstration? • OpenScape Voice and UC applications run as 'services' from the Amazon Elastic Compute Cloud (EC2) environment • SEN's unique open, software-based enterprise communications solutions are compatible to operate in the Amazon cloud as real-time applications • The proof-of-concept opens the door to explore "pay as you go" Voice and UC concepts based on this new virtualized deployment model

17. SEN Innovation demonstrated at Voice Con 2009 –'UC in the Cloud' Proof-of-Concept Deployment How does the Proof-of-Concept Model work? • Each customer could have their own "virtualized" solution running in the cloud as software • Software-based, mobile or desktop phone clients could be used • Start small and grow, the cloud is 'elastic' • Possibilities to provide Voice, UC, Unified Messaging, Contact Center … • Simple to acquire, usage-based licensing concepts • Little to no capital expenditures or deployment complexities to manage OpenScapeVoice / UC IP IP SMB Customer Enterprise Customer

18. Accelerated ROI Desktop Trade-In System Trade-In Get up to 40% off new OpenStage devices when you trade-in your old phones. Get up to 50% off a new OpenScape Voice or HiPath 4000 solution when you trade-in your old PBX. A compelling business case to act now with a proven brand, service and support provider. • Acquire the solution • that will enable you to: • Optimize performance today • Enhance to add immediate business value • Transform to revolutionize your company • … and get value for your • old system! • Unbeatable prices on • devices: • selling prices matchedto market, plus … • save up to 40% moreby getting value foryour old phones. • Trade-In promotions • effectively accelerate … • the return on yourinvestment, and … • your ability to cope inin the current economicenvironment. Our offer until Sep 30th, 2009:Trade-In Credits for your old PBX and devices

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