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Lunar Tide Communications, Inc

Lunar Tide Communications, Inc. VideoGame.Net Business Plan Overview. Mission Statement. Lunar Tide’s mission is to form a vertical portal that offers industry news, product information, community services and E-commerce for the casual gamer. Founders. CEO – Ed Fleming

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Lunar Tide Communications, Inc

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  1. Lunar Tide Communications, Inc VideoGame.Net Business Plan Overview

  2. Mission Statement • Lunar Tide’s mission is to form a vertical portal that offers industry news, product information, community services and E-commerce for the casual gamer.

  3. Founders • CEO – Ed Fleming • Internet and E-Business Consultant • MIS / MBA Professor at Saint Joseph’s • Instructor of E-commerce at Penn State • CTO – Brett Saunders • PhD candidate at Cambridge University • Designed 3D computational algorithms

  4. Industry Summary • 1999 Revenues: • US revenues surpassed $7 Billion • Worldwide revenues at $20 Billion • Projected Revenues • Online gaming revenues expected to reach $5 Billion in revenue by 2004* *Datamonitor estimates

  5. Market Summary • Audience Size: • 70 million worldwide gamers • Over 15 million online gamers • Demographics: • 54% male / 46% female • 55% over the age of 18

  6. Customer Portal Commerce Community Content Business Concept • VideoGame.Net is a vertical portal that will give casual gamers a one-stop-shop for all of their gaming needs. • Branded Online Community Services • B2C and C2C E-commerce • Industry News • Product Evaluations

  7. Competition • Direct Competitors Include: • Imagine Publishing • Ziff Davis • UGO Network • IGN Network • Indirect Competitors Include: • Yahoo! • America Online • Excite • Enthusiast-based Web Sites

  8. Financial Projections

  9. Resource Requirements • Technology: • Computer hardware • Internet infrastructure • Personnel: • Marketing and financial officers • Business development and PR specialists • Content authors • Commerce and Marketing: • E-commerce partnerships • Advertising and promotions

  10. Corporate Goals • Three-Year Goals: • Become the definitive videogame resource for the casual gamer • Obtain a significant market share of the online gaming industry

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