Usability as a value adding attribute in real estate management of industrial premises
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Usability as a value adding attribute in real estate management of industrial premises. Eetu Ristaniemi Aalto - university 11.11.2010. Background. The research aims to model the added value creation of real estate management in industrial premises

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Usability as a value adding attribute in real estate management of industrial premises

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Usability as a value adding attribute in real estate management of industrial premises

Usability as a value adding attribute in real estate management of industrial premises

Eetu Ristaniemi

Aalto - university

11.11.2010


Background

Background

  • The research aims to model the added value creation of real estate management in industrial premises

  • Model has been developed with case studies and tested with surveys

  • Usability was recognized as a value adding attribute

  • Emphasis has been on improving functionality instead of increasing usability


Why the emphasis on functionality

Why the emphasis on functionality?

  • Main task for CREM in industrial premises is cost control

  • CREM has to enable undisturbed production

    • The possibilities to improve productivity are seen very limited

  • Thinking “only” functionality reduces flexibility and re-using possibilities

  • Lack of communication between real estate and production managers


Added value of real estate management in industrial premises

Added value of real estate management in industrial premises

  • On a corporate level added value for stakeholders stems from:

    • Supporting production process

      • Productivity and cost control

    • Embracing sustainability

      • Environmental, social and economic

    • Promoting company brand

      • Realizing brand through real estate

        Does usability have a role in these value adding elements?


How can usability provide added value

How can usability provide added value?

  • Support production processes

    • Increased worker productivity in processes

  • Embrace sustainability

    • Usability increases social capital

    • Usability increases productivity

  • Promote company brand

    • Improved employer image

    • Increased employee satisfaction

    • Brand is visible for eternal stakeholders


What is usability in industrial premises

What is usability in industrial premises?

  • Usability starts from understanding the user processes and making them visible next to the production processes

  • More about this in the case study by Tarja and Leena and rest of the group


Towards usability and value adding elements

Towards usability and value adding elements

  • Communication between real estate and production managers is the key element

    • Real estate managers’ participation in investment processes at early stages

    • User participation in design processes

  • Transformation from cost cutting to increasing production efficiency

    • Usability in industrial premises

    • Innovative solutions


Questions

Questions?


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