Usability as a value adding attribute in real estate management of industrial premises
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Usability as a value adding attribute in real estate management of industrial premises. Eetu Ristaniemi Aalto - university 11.11.2010. Background. The research aims to model the added value creation of real estate management in industrial premises

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Usability as a value adding attribute in real estate management of industrial premises

Usability as a value adding attribute in real estate management of industrial premises

Eetu Ristaniemi

Aalto - university

11.11.2010


Background
Background management of industrial premises

  • The research aims to model the added value creation of real estate management in industrial premises

  • Model has been developed with case studies and tested with surveys

  • Usability was recognized as a value adding attribute

  • Emphasis has been on improving functionality instead of increasing usability


Why the emphasis on functionality
Why the emphasis on functionality? management of industrial premises

  • Main task for CREM in industrial premises is cost control

  • CREM has to enable undisturbed production

    • The possibilities to improve productivity are seen very limited

  • Thinking “only” functionality reduces flexibility and re-using possibilities

  • Lack of communication between real estate and production managers


Added value of real estate management in industrial premises
Added value of real estate management in industrial premises management of industrial premises

  • On a corporate level added value for stakeholders stems from:

    • Supporting production process

      • Productivity and cost control

    • Embracing sustainability

      • Environmental, social and economic

    • Promoting company brand

      • Realizing brand through real estate

        Does usability have a role in these value adding elements?


How can usability provide added value
How can usability provide added value? management of industrial premises

  • Support production processes

    • Increased worker productivity in processes

  • Embrace sustainability

    • Usability increases social capital

    • Usability increases productivity

  • Promote company brand

    • Improved employer image

    • Increased employee satisfaction

    • Brand is visible for eternal stakeholders


What is usability in industrial premises
What is usability in industrial premises? management of industrial premises

  • Usability starts from understanding the user processes and making them visible next to the production processes

  • More about this in the case study by Tarja and Leena and rest of the group


Towards usability and value adding elements
Towards usability and value adding elements management of industrial premises

  • Communication between real estate and production managers is the key element

    • Real estate managers’ participation in investment processes at early stages

    • User participation in design processes

  • Transformation from cost cutting to increasing production efficiency

    • Usability in industrial premises

    • Innovative solutions


Questions
Questions? management of industrial premises


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