1 / 26

Justin Drew Bieber

Justin Drew Bieber. 03/01/1994. The Dets . (Background). 2009. 2010. 2011. 2010. 2012. 2011. 2011. 2012. Next Album. Untitled #journals Music Journal Album rumored to include Heartbreaker lead single Pharrel Williams Future Tyler the Creator

zavad
Download Presentation

Justin Drew Bieber

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Justin Drew Bieber 03/01/1994

  2. The Dets. (Background)

  3. 2009 2010 2011 2010 2012 2011 2011 2012

  4. Next Album • Untitled • #journals • Music Journal • Album rumored to include • Heartbreaker lead single • Pharrel Williams • Future • Tyler the Creator • Wiz Khalifa & R. Kelly Co-Write Songs

  5. Current Brand • 8 albums • 2 World Tours • 1 Movies • 1 upcoming album & movie

  6. Kate Middelton Party Supply Company • Adidas • Party Pieces • Proactiv • $3 Million • One Less Lonely Girl Nail Polish Collection for Nicole by OPI • BillMyParents.com’sSpendSmartCard • Justin Bieber JustBeat by Dr. Dre • Elizabeth Arden Celebrity Endorsement Deals

  7. Social Media Made Him Famous

  8. Social Media Stats March 2012

  9. Facebook: 56,978,143 Likes

  10. Twitter: 45.288.597 Million

  11. Instagram: 10 million

  12. MySpace: 2,920,298

  13. YouTube: 6,118495

  14. Current Image: What’s the Issue

  15. Current Image: What’s the Issue

  16. Current Image: What’s the Issue

  17. Current Image: What’s the Issue

  18. Current Image: What’s the Issue

  19. Current Image: What’s the Issue

  20. Current Image: What’s the Issue

  21. Fashion?!?

  22. Bieber is currently perceived as a spoiled brat amongst many fellow celebrities • Disrespectful • Rude • Doesn’t Listen • Doesn’t Care • Miley Cyrus 09/24/13: • “He needs to grow up & keep his shirt on” • Wayward fans have started to jump off the bandwagon but diehard Bielebersstill Believe Current Brand

  23. “Just-In Time” Branding the Biebs.

  24. Purpose of rebrand is to change his image & adjust to his new age & target market • Similar path as Justin Timberlake • Less is more approach • Limited publicity and interviews • Events based in North America to regain interest amongst lost or uninterested audience • Strengthen song writing skills • Partner with animal organizations to show his true love for pets • Promote health & physical well-being The Goal

  25. Justin’s image overhaul will take place around the release of his new album & movie (December 2013) He will do a charity concert on New Years Eve & donations earned from the event will go towards Mothers Against Drunk Driving (MADD) & PETA Interview exclusively with E News & Ellen todiscuss his New Year’s Resolutions and set the tone that he is a changed “man”. Host a free concert at 5 high school proms to reconnect to his target market Will begin a fitness challenge where he drives less and works out more to inspire others his age to get fit “Just In Time”Rebranding of Justin Bieber

  26. Rebrand Da Biebs. • Minimize relationships with questionable influences • Miley Cyrus • Lil Twist • Lil Za • Spends more time in Canada & United States • Work on duets album • Celebrity date Lucy Hale • Celebrity Endorsement of a product aimed at early 20’s • Shoes

More Related