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Edeltronics: A new electronics store with a unique formula

Edeltronics: A new electronics store with a unique formula Focuses on the customer and while exuding luxury and innovation Offers customers a new shopping experience and impress them with convenience and personal quality service. The offer: Computer systems Computer components

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Edeltronics: A new electronics store with a unique formula

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  1. Edeltronics: • A newelectronics store with a unique formula • Focuses on the customer and while exuding luxuryand innovation • Offers customers a newshopping experience and impress them with convenience and personal quality service

  2. The offer: • Computer systems • Computer components • Hard- and software • Audio- and video equipment • Entertainment • Accessories

  3. The target group: • Mainly consists of the consumer groups “innovators”and “early adopters” • Also consists of young adultsbetween the ages of 16and 35

  4. The sale: • Takes place through offline, onlineand mobile sales channels • Will be stimulated by the use of a unique shopping experience

  5. The shopping experience: • Stunning the customer every time • Formed by the use of video, audio and entertainment including innovativedemonstrationandpresentation techniques • Formed around the customers • Each channel has its own different contribution to the shopping experience

  6. The organization: • Will be headed by Mr. R.L.W. Edelschaap • Will be made possible by a teamof over 2200 hours per week per store • Works for its customers with “customer intimacy” as itsbusiness strategy

  7. The goal: • Edeltronics astonishes the customer with convenience, personal quality service and above all, a whole newshopping experience – allowing an innovative shopping environment within the consumer electronics sector. • Edeltronics only reaches its goal when every customer is rewarded with an overwhelmingly positiveshopping experience on every visit.

  8. The financial results: • In the first year: a loss of 2.815 million euros • In the second year: a loss of 407,530 euros • In the third year: a profitof 57,490 euros • According to this trend in the fourth year a profit of around 400,000 euros will be secured

  9. The funding: • Required investment: 2.3 million euros • Term: 15 years. Repayment per month : ± 12,780 euros • Interest rate: 8.5 percent. First month interest: ± 16,290 euros(Each month the interest will be reduced by ± 90 euros)

  10. The future: • In the future, top products and presentations will be presented with the use ofholographic technologies. • We can expect music within the stores will be adjusted to the music preferences of the present customers. • Edeltronics has aprivately owned logisticnetworkby creating business with the most state of the art brands and dealing directly with suppliers.

  11. And further: • International expansion: Edeltronics will be centrally managed and Edeltronics will be recognized as one brand / organization. • With a highlystable financial situation, Edeltronics will work continually on its CSR policy. Edeltronics’ Green Program focuses on the environment and funds will be structurally donated to several charities.

  12. Questions or just curious? Contact R.L.W. Edelschaap E: rlwedelschaap@gmail.com T: +31 (0) 6 15 897 260

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