1 / 17

Mobile Event Apps- Why ? Monetizing the App Extending Event Life-Cycle- Post Event benefits

Key Points. Mobile Event Apps- Why ? Monetizing the App Extending Event Life-Cycle- Post Event benefits. Why Events need Mobile Applications ? . Real Time Information Access | Distribution |Personalization Social Networking | Appointment / Meeting Scheduling Revenue Generation

zarita
Download Presentation

Mobile Event Apps- Why ? Monetizing the App Extending Event Life-Cycle- Post Event benefits

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Key Points Mobile Event Apps- Why ? Monetizing the App Extending Event Life-Cycle- Post Event benefits

  2. Why Events need Mobile Applications ? Real Time Information Access | Distribution |Personalization Social Networking | Appointment / Meeting Scheduling Revenue Generation Sponsors | Advertisements | Promotions Engagement Social |Gamification Analytics and Big Data Session| Exhibitor | Attendee

  3. Monetizing the Mobile Event App

  4. Ways to Monetize a Mobile Event App Reduce Existing costs (Limit number of vendors for different services) Sponsorship Advertisements Gamification Promotions Surveys

  5. Sponsorship • App Sponsorship • Enhanced listing for session and track sponsors • Featured Exhibitors

  6. Advertising Video Adds for top Sponsors Full-page ads for different sections of the app Banner Ads at the top or bottom of the app screens.

  7. Gamification and Rewards Introduce game dynamics services, to engage users as well as promote sponsor services and products Short quizzes Watch Sponsor videos to win rewards Treasure hunts Filling in Surveys on sponsors products and services to receive special offers

  8. Promotions Broadcast push notifications/messages about sponsors’ products/services: During event as live service At specific intervals as scheduled service Promote Event Partners Hotels, transportation partners, restaurants and eateries

  9. Post-event Benefits of an Event App

  10. Post-event Benefits of Mobile Event Apps • Big data/Analytics • Exhibitor data • Session data • Sponsor data • Advertising data • Promotion of future events

  11. Big Data/Analytics – Exhibitor Data Provide data to organizers about relevant stats, including: Booth visits Leads generated Website click-through Collateral downloads

  12. Big Data/Analytics – Session Data Provide data to organizers about Attendee feedback Q&A participation This will help them maintain balance between sessions and speakers at future events.

  13. Big Data/Analytics – Sponsor Data Provide data to organizers about Visits to sponsor pages Click-through to sponsor websites Downloads of sponsor collaterals This will help them attract sponsors to future events.

  14. Promotion of Future Events Allow organizers to use the app as a sales tool for promoting future events.

  15. Thank You

More Related