Dealing with values that differ across concerned consumer groups and policy makers – ethics/values as elements in societal concerns. Workshop on the Economic And Trade Implications of Policy Responses to Societal concerns OECD, Paris, 2-3 November, 2009 Mikael Klintman, Lund University, Sweden
Dealing with values that differ across concerned consumer groups and policy makers – ethics/values as elements in societal concerns
Workshop on the Economic And Trade Implications of Policy Responses to Societal concerns
OECD, Paris, 2-3 November, 2009
Mikael Klintman, Lund University, Sweden
”[…] interests, pleasures, likes, preferences, duties, moral obligations, desires, wants, needs, aversions and attractions, and many other modalities of selective orientation (Pepper, 1958:7)
”deeply rooted conceptions about a set of phenomena”(Lindén, 1997:4).
Five myths about dealing with values as elements of societal concerns
Ethical, aesthetic, and material values are often intertwined:
A mixture of value dimensions must be dealt with in market and trade policy making
No, we must distinguish between two types of conflicts:
-disagreements, which take place within one common frame,
- controversies, which take place between separate frames.
“[F]raming is a way of selecting, organizing, interpreting, and making sense of a complex reality to provide guideposts for knowing, analyzing, persuading, and acting. A frame is a perspective from which an amorphous, ill-defined, problematic situation can be made sense of and acted on” (Rein & Schön, 1993:146).
Reframing towards resolution
and with NEW TYPE of facts (from new frame)
Organic value frame (trad.)
Consumers-right-to know + anti GMO-frame
Myth III: ”Most values within societal concerns surrounding agriculture can be handled within one or two voluntary standards, for instance an organic standard”
Myth IV: “downplaying the value-based conflicts that take place in policymaking surrounding societal concerns will reduce confusion and increase trust among the public”
Two unsound positions with regard to policy processes:
Value-base conflicts should be dealt with openly in order to stimulate a
No, the worst thing is that values are often hidden behind factual claims, and not deliberated.
Thank you for your attention!
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Klintman, M. & Boström, M., 2006, « ‘Editorial », The International Journal of Consumer Studies. Special issue, entitled: ‘Promoting and Debating Political and Ethical Consumerism around the World’ 30 (5), 2006, 401-404.
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Four things to consider: