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Ch1:OverView. Ting Ping-Ho. The Growth of the Internet. Figure 1.1 Table 1.1. The Internet and the Hospitality and Tourism Industry. Information-rich industry Heavily on finding and developing new means Consumers are constantly seeking new source Top four growth categories

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Ch1:OverView

Ting Ping-Ho


The Growth of the Internet

  • Figure 1.1

  • Table 1.1


The Internet and the Hospitality and Tourism Industry

  • Information-rich industry

  • Heavily on finding and developing new means

  • Consumers are constantly seeking new source

  • Top four growth categories

  • According to TIA, 64 million online travelers get information on destinations or check price and schedules, growing about 400% over threes.


The Internet and the Hospitality and Tourism Industry-cont.

  • Attractive group,under the age of 55,annual household income above $75,000,college educated, and work in a professional/managerial occupation.

  • Online travelers spent over $13billion in 2000, buying travel and related services over the internet.

  • Strong evidence to this trend will continue in the years to com.


The Internet and the Hospitality and Tourism Industry-cont.

  • Bypassing travel agent, increasingly turning to Internet for travel planning and booking,and making fewer phone call to airline, tourism offices, hotels and care rental agencies.

  • Travel booking will be the number one growth.

  • .dot-com bust, well known travel sites, such as Expedia and Travelocity are still going strong.


The Internet and the Hospitality and Tourism Industry-cont.

  • Orbitz receive a $50 million investment fund from some of the major airlines in United States.

  • In Europe, it is predicted that the online travel market will more than triple in size.


Characteristics of the Internet

  • Peer-to-peer system

    • Offer services or products directly to customers

  • Interconnected network and thus has the capability of interaction.

    • Resulted in a real-time online reservation system.

    • Gather customer feedback to help plan or design customizable new product or service

  • Hyperlink

  • Open architecture networking

  • Platform independent


The Internet and E-commerce

  • B2C e-commerce in the hospitality and tourism industry has about 95 million online travelers in U.S.A, or about 45% of the U.S. adult population(TIA 2001)

  • B2C;Amazon

  • B2B;Dell;

  • C2C;ebay

  • C2B;集體議價


The Internet and E-commerce

  • TIA(2001)reported that 66% of online travelers use the Internet to get information on destinations or to check price and/or schedules.

  • In Taiwan Now?


The Internet and Communication

  • Most products or services are intangible,perishable,emotionally appealing , and people oriented.

  • Customer rely heavily on information before they buy.

  • Customer need up-to-date fast, interactive information that is available 24 hours a day, seven days a week service.

  • The Internet has broken both time and geographic barriers.


The Internet and Communication

  • Portals to attract and allow customers to communicate with them on a regular basis.

  • E-mail, e-newsletters.newsgroup are used.


The Internet and E-Marketing and Information Distribution

  • Internet marketing, also called e-marketing, open new opportunities for companies.

  • Traditional marketing media, constitute one-way mass marketing.

  • Internet marketing, target markets are clearly selected and interactivity is built.

  • Push technology, companies send their marketing messages to individual consumers based on their preferences.


The Internet and E-Marketing and Information Distribution

  • With the capabilities of the Internet, the Intangible nature of travel and hospitality product or service can be improved.

  • The dynamic information is superior to the static information displayed in a traditional printed copy of a brochure.


The Impact of the Internet on the Hospitality and Tourism Industry


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