Pilot begreen recycled content writing instruments
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Pilot BeGreen Recycled Content Writing Instruments. California Polytechnic State University San Luis Obispo February 8, 2012. What is B EGREE N ?. B EGREE N is the first full range of recycled writing instruments to be launched globally Elements of the brand:

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Pilot BeGreen Recycled Content Writing Instruments

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Pilot BeGreenRecycled Content Writing Instruments

California Polytechnic State University

San Luis Obispo

February 8, 2012

What is BEGREEN?

  • BEGREEN is the first full range of recycled writing instruments to be launched globally

  • Elements of the brand:

    • Commitment to providing environmentally friendly writing instruments

    • Pilot innovation, technology and focus on quality

    • Proven, Pilot best selling styles - made with recycled materials to ensure consumer acceptance

    • A full range of styles representing the major categories in writing instruments for broad appeal:

      Ball Point, Gel Ink, Mechanical Pencil, Marker, Rolling Ball

Why Buying Green Writing Instruments

And Refilling Can Make A Difference.

Over 6 Billion pens and markers

are shipped annually by US manufacturers


Source is WIMA

Writing Instrument

Manufacturers Assoc

2007 Statistics.


Total Number of Writing Instruments Shipped by OfficeMax to CSU October 2010 through September 2011

Bottle 2 Pen BeGreeN Gel Roller

Plastic bottles are a particular source of negative media attention for their harmful effects on the environment.

  • Every hour 250,000 plastic bottles are dumped into landfills and constitute nearly half of all waste at dumps

  • It is estimated that it takes nearly 700 years for a plastic bottle to decompose in a landfill

Bottle 2 Pen BeGreeN Gel Roller

BeGreeN Gel Roller

  • Made from 89% post-consumer recycled water bottles

  • Vibrant G2 Gel ink for smooth, effortless writing

  • Fine 0.7mm point

  • Unique, elegant design mimics a water bottle

  • Retractable and Refillable with G2 refills

  • Available in Black, Blue and Red inks

Bottle Pen now available in Ball Point version



CSU Dry Erase Marker Usage

  • The Cal State Universities purchased a total of 160,331 individual dry erase marker pens in the 12 months October 2010 through September 2011.

  • 8 of these markers contained recycled material.

  • 8 of these markers were refillable.

The majority of the dry erase markers purchased by CSU are Expo brand manufactured by the Sanford Corporation.


Expo is the dominate brand of dry erase markers sold in the United States.

160,331 dry erase markers purchased

160,331 dry erase markers discarded to the landfill


BeGreeN Gel Roller

Recycled & Refillable Whiteboard Marker

  • Made from 91% recycled content

  • Refillable up to 4 times! Excellent value.

  • Vivid, dense writing clearly visible from a distance

  • Twin Pipe Feed System provides smooth, continuous ink lay down.

  • Visible, long-lasting ink supply

  • Available in assorted ink colors with chisel or bullet tip

Sanford Expo

160,000 markers X .55 ounce

=88,000 ounces/ 16 ounces

=5,500 Lbs. Waste

Pilot VBoard Master

32,000 markers X.80 ounce

=25,600 ounces/16 ounces

=1,600 pounds

128,000 refills X.10 ounce

=12,800 ounces/16 ounces

=800 Lbs.

Total lifecycle waste of VBoard

=2400 Lbs.

= 56% less waste.

Expo vs. VBoard waste generated based on CSU consumption

VBoard Savings vs. Expo

Since a VBoard marker can be refilled 4 times after the original ink cartridge is consumed, let’s compare the cost of one VBoard marker and 4 refill cartridges versus 5 non-refillable Expo markers.

VboardExpo Original Purchase

1 Marker @$1.89 5 markers @ $1.93

1 refills @ $0.99

Equivalent cost 5 markersTotal Cost 5 Markers


Savings 39%

Be Green



  • BeGreen Pens and Markers contain the highest levels of recycled content

  • BOTTLE PENS reuse recycled water bottles to reduce a public eyesore

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