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Headline Writing. http://pushingsocial.com/write-great-headlines-without-hype-gimmicks/. The Atlanta Georgian. Brattleboro Reformer. Key Vocabulary. Literary Devices: Alliteration : repetition of the same or similar consonant sound in words close together.

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headline writing

Headline Writing


The Atlanta Georgian

Brattleboro Reformer

key vocabulary
Key Vocabulary
  • Literary Devices:
    • Alliteration: repetition of the same or similar consonant sound in words close together.
    • Idioms: common phrase, a figure of speech.
    • Homonyms: words that sound alike but have different meaning.
    • Onomatopoeia: the use of sound to echo word meaning.
    • Pun: play-on-words based on multiple meanings.
    • Rhyme: repetition of vowel sounds in accented syllables
why are headlines important
Why are headlines important?
  • Headlines should sum up the story so that the reader can get the basic idea of the story without reading the copy.
  • They’re read more frequently than other text.
  • A good headline will make the reader want to read the entire story.


best headlines do the following
Best headlines do the following:
  • Clearly written in active voice.
  • Have subjects and verbs and clearly focus on a single action, thought, or idea.
  • Give an accurate, specific guide to the contents and importance of the story.
  • “Hook” the reader / give the reader a reason to read
  • ALWAYS check spelling, grammar, names and numbers.
what should be in a headline
What should be in a headline?
  • Make sure headline is in present tense and should follow subject-verb-object style.
  • Always avoid the obvious when writing headlines.
  • Cleverness is good to a point, but don’t overdo it.
  • Capture key parts of the story in a lively and interesting manner, but more importantly, should be accurate.
guidelines for writing good headlines
Guidelines for writing good headlines
  • Put the major news in the headline.
  • Place a verb in every headline
  • Avoid the “be” verb when writing headlines. No passive verbs, predicate nouns or adjectives.
  • Use present tense.
  • Use last name only if it is a well-know figure. Otherwise, use full names.
guidelines for writing good headlines1
Guidelines for writing good headlines
  • Capitalize first words and all proper nouns.
  • Use specifics.
  • Use only well-known abbreviations.
  • Don’t use articles “a,” “an,” or “the.”
  • Avoid being redundant.
  • Avoid over-doing alliteration.