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Context: goal of the Tourism Branch

Context: goal of the Tourism Branch. Create conditions for sustainable tourism growth and development for the benefit of all South Africans. Context: structure of the Tourism Branch. Tourism Branch Deputy Director-General: Dr Patrick Matlou. Chief Directorate: Tourism Development

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Context: goal of the Tourism Branch

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  1. Context: goal of the Tourism Branch Create conditions for sustainable tourism growth and development for the benefit of all South Africans

  2. Context: structure of the Tourism Branch Tourism Branch Deputy Director-General: Dr Patrick Matlou Chief Directorate: Tourism Development Mr Mahandra Naidoo Chief Directorate: Tourism Support Mr Mervin Kamoetie Directorate: Quality Assurance Dr Joseph Raputsoe Directorate: Business Development Dr Johann Kotzé (Acting Director) Directorate: International Tourism Liaison and Intergovernmental Coordination Vacant Directorate: Research and Development Ms Lisa-Ann Hosking

  3. Context: partners • South African Tourism (SAT): statutory body, funded jointly by DEAT (R340m) and the tourism industry (R48m) • Tourism Business Council of South Africa (TBCSA): represents large industry players, and collects the voluntary tourism levy • THETA: tourism SETA • South African Tourism Institute (SATI): funded by Spanish donor funding. Conducts tourism awareness and training at school level • Tourism Enterprise Programme (TEP): established by the Business Trust to assist tourism SMMEs. R5.7m given in 2003/2004. • To be funded by DEAT from June 2004 – R37million over 3 years.

  4. Context: partners (Cont.) • Regional Tourism Organisation for Southern Africa: established to develop and • grow tourism amongst the 14 SADC members. • NEPAD Secretariat and African Union: Formed to unite and develop the African • Continent. We are cooperating with these partners in developing a tourism plan • for the continent. • World Tourism Organisaton: a specialised agency of the United Nations re- sponsible for developing tourism globally.

  5. Strategic objective: Ensure effective and efficient international and domestic tourism marketing

  6. Strategic objective: Ensure effective and efficient international and domestic tourism marketing

  7. Strategic objective: Develop a competitive and transformed tourism product and service platform

  8. Strategic objective: Address gaps in the tourism logistics value chain

  9. Strategic objective: Empower South African’s to participate in environment and tourism

  10. Strategic objective: Strengthen cooperative governance

  11. Strategic objective: Increase participation of marginalised and local people and groups in cooperative management, equitable use and benefit sharing of natural resources

  12. Strategic objective: Promote regional and continental tourism growth

  13. Strategic objective: Reduced releases of prioritised pollutants and waste streams into the environment and/or landfills

  14. Strategic objective: Promote economic improvement, job creation and poverty eradication (2nd economy intervention)

  15. Strategic objective: Empower South African’s to participate in the environment and tourism

  16. Programme 4: Tourism Budget allocation per subprogramme

  17. Programme 4: Tourism Budget allocation per economic classification

  18. THANK YOU

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