Blue wave
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Blue Wave. By: Lindsay Gauger , Cate Aisbet, Eric Wiechman , and Matthew Spanovich. Gogi. Blue Wave. Slogan/catch phrase. Why not? Gogi : For people on the Go. Consumer Base. Colleges Young moms Anyone in the market for a space and time saving washing machine. Product Description.

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Blue Wave

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Blue wave

Blue Wave

By: Lindsay Gauger, Cate Aisbet, Eric Wiechman, and Matthew Spanovich

Blue wave


Blue wave

Blue Wave

Slogan catch phrase

Slogan/catch phrase

  • Why not?

  • Gogi: For people on the Go

Consumer base

Consumer Base

  • Colleges

  • Young moms

  • Anyone in the market for a space and time saving washing machine

Product description

Product Description

  • No Wrinkles

    • Patented anti-wrinkle technology

  • Faster Cycle Periods

    • LG’s QuietDrive has more power than the competition

    • Averages 8 minutes faster cycles than competitors*

Bluewave bluewave deluxe by gogi

BlueWave & BlueWave Deluxe by Gogi

  • Dimensions & Capacity

    • Extra Large drum capacity – More than anyone else

  • Color Series

    • Pastel

  • Power

    • 110/120V Electric

  • Includes:

    • Drain Hose, Fill Hose, and Power Cord

  • Warranty Information

    • 3 Years Parts and Labor, 10 Years Motor, Lifetime Drum

Bluewave bluewave deluxe by gogi1

BlueWave & BlueWave Deluxe by Gogi

  • Materials

    • Drum: Stainless Steel; Body: US Painted Steel

  • Detergent and Fabric Softener Tanks – Automatic Dispensers

  • Include the following cycles:

    • Jeans, Darks, Brights, Whites, Sheets, Delicates, Normal, Heavy Duty, Permanent Press, Speed Wash, and Rinse & Spin; Delay Wash

  • Online and Android App Controls

  • LG QuietDrive Motor – Powerful, Efficient, and Quiet

Supply chain route

Supply Chain Route

  • Raw Materials:

    • Motor from LG, LCD from Vizio, Steel from U.S. Steel, Plastics from The Asian Plastic Company

  • Manufactured:

    • 7 US Plants; Germany; London; 5 Asian Plants

  • Distributors:

    • PMC and Almo in US; International under Continental Sales Inc.

  • Retailers:

Bluewave bluewave deluxe

BlueWave & BlueWave Deluxe

  • Recommended for Energy Efficiency by:

Tier 1

Bluewave vs bluewave deluxe

BlueWave vs. BlueWave Deluxe


BlueWave Deluxe

  • $1399.99

  • Steel Top, Glass Front Door

  • Basic, Push-Button Controls

  • 3.7 cubic feet drum capacity

    • 1.5 loads

  • $1599.99

  • Glass Top and Front Doors

    • LCD screen built into front glass door

    • Clock and Gogi Fish Screensaver

    • Downloadable Content

  • LCD Smart Controls

    • Screen made by Vizio

    • Sync with Smartphone and Internet

  • 4.2 cubic feet drum capacity

    • 2 loads at once



  • PUSH Strategy

    • Give a 3% discount to each distributor who orders at least 50 BlueWaveand 40 BlueWave Deluxe models

    • Give a 5% discount to colleges which purchase at least 100 BlueWavemodels

    • Give a 5% discount to Thrivent Financial members



  • PUSH & PULL Stategy

    • If the customer opens an in-store credit card, the customer will receive a $100 mail-in rebate on either the BlueWaveor the BlueWave Deluxe

      • Push: Only open to retailers who purchase at least 15 BlueWave and 10 BlueWave Deluxe machines

      • Pull: Customers receive $100 off for opening an account

      • Gogi: Splits rebate 90/10; Projected to sell 1200/1000 models with this promotion worldwide



  • Full-color banners and posters in gym dressing rooms

  • Grocery Cart Ads at grocery stores within 5 miles of an authorized dealer

    • 85% of grocery store customers live w/in 5 mi (

  • Posters in laundry rooms of colleges with our product

  • TV spot during The Today Show (5-7am CST)

  • Sponsor a couple Little League or club soccer teams to get our name out there

Future advertising

Future Advertising

  • Radio Ads – On the Go People

  • Sponsoring an MLS Team (LA, Chicago, Seattle)

    • Corresponding TV commercial of a mother washing the jerseys of 3 young soccer players

3x3 dynamic

3x3 Dynamic

  • Overcoming Customers

    • Conducted alpha testing in LA, Chicago, Miami, London, and Beijing

    • Need because it saves time and space

    • It is the IT Home product of 2011/2012

  • Overcoming Gogi

    • Seek reviews during beta testing

    • Access “need” during recession

    • Highlight why ours is better

    • Unique marketing campaign to relay value

Blue wave


  • Strengths: Fast Follower, Angel Investors

  • Weaknesses: Price, No Name Recognition

  • Opportunities: Asia, Forming relationships with young college students

  • Threats: Other fast followers, larger companies

Pricing strategy

Pricing Strategy

  • Price Penetration

    • Fast Follower: Products before ours were not received well

    • Lower Risk to Buy + Incentives in Promotion

    • Plan on executing Price Lining after establishing product and brand name

Product segmentation map

Product Segmentation Map




Website overview

Website Overview

History on the web

History on the Web

Thank you for your time

Thank you for your time

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