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Blue Wave. By: Lindsay Gauger , Cate Aisbet, Eric Wiechman , and Matthew Spanovich. Gogi. Blue Wave. Slogan/catch phrase. Why not? Gogi : For people on the Go. Consumer Base. Colleges Young moms Anyone in the market for a space and time saving washing machine. Product Description.

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Blue Wave

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Blue wave

Blue Wave

By: Lindsay Gauger, Cate Aisbet, Eric Wiechman, and Matthew Spanovich


Blue wave

Gogi


Blue wave

Blue Wave


Slogan catch phrase

Slogan/catch phrase

  • Why not?

  • Gogi: For people on the Go


Consumer base

Consumer Base

  • Colleges

  • Young moms

  • Anyone in the market for a space and time saving washing machine


Product description

Product Description

  • No Wrinkles

    • Patented anti-wrinkle technology

  • Faster Cycle Periods

    • LG’s QuietDrive has more power than the competition

    • Averages 8 minutes faster cycles than competitors*


Bluewave bluewave deluxe by gogi

BlueWave & BlueWave Deluxe by Gogi

  • Dimensions & Capacity

    • Extra Large drum capacity – More than anyone else

  • Color Series

    • Pastel

  • Power

    • 110/120V Electric

  • Includes:

    • Drain Hose, Fill Hose, and Power Cord

  • Warranty Information

    • 3 Years Parts and Labor, 10 Years Motor, Lifetime Drum


Bluewave bluewave deluxe by gogi1

BlueWave & BlueWave Deluxe by Gogi

  • Materials

    • Drum: Stainless Steel; Body: US Painted Steel

  • Detergent and Fabric Softener Tanks – Automatic Dispensers

  • Include the following cycles:

    • Jeans, Darks, Brights, Whites, Sheets, Delicates, Normal, Heavy Duty, Permanent Press, Speed Wash, and Rinse & Spin; Delay Wash

  • Online and Android App Controls

  • LG QuietDrive Motor – Powerful, Efficient, and Quiet


Supply chain route

Supply Chain Route

  • Raw Materials:

    • Motor from LG, LCD from Vizio, Steel from U.S. Steel, Plastics from The Asian Plastic Company

  • Manufactured:

    • 7 US Plants; Germany; London; 5 Asian Plants

  • Distributors:

    • PMC and Almo in US; International under Continental Sales Inc.

  • Retailers:


Bluewave bluewave deluxe

BlueWave & BlueWave Deluxe

  • Recommended for Energy Efficiency by:

Tier 1


Bluewave vs bluewave deluxe

BlueWave vs. BlueWave Deluxe

BlueWave

BlueWave Deluxe

  • $1399.99

  • Steel Top, Glass Front Door

  • Basic, Push-Button Controls

  • 3.7 cubic feet drum capacity

    • 1.5 loads

  • $1599.99

  • Glass Top and Front Doors

    • LCD screen built into front glass door

    • Clock and Gogi Fish Screensaver

    • Downloadable Content

  • LCD Smart Controls

    • Screen made by Vizio

    • Sync with Smartphone and Internet

  • 4.2 cubic feet drum capacity

    • 2 loads at once


Promotion

Promotion

  • PUSH Strategy

    • Give a 3% discount to each distributor who orders at least 50 BlueWaveand 40 BlueWave Deluxe models

    • Give a 5% discount to colleges which purchase at least 100 BlueWavemodels

    • Give a 5% discount to Thrivent Financial members


Promotion1

Promotion

  • PUSH & PULL Stategy

    • If the customer opens an in-store credit card, the customer will receive a $100 mail-in rebate on either the BlueWaveor the BlueWave Deluxe

      • Push: Only open to retailers who purchase at least 15 BlueWave and 10 BlueWave Deluxe machines

      • Pull: Customers receive $100 off for opening an account

      • Gogi: Splits rebate 90/10; Projected to sell 1200/1000 models with this promotion worldwide


Advertising

Advertising

  • Full-color banners and posters in gym dressing rooms

  • Grocery Cart Ads at grocery stores within 5 miles of an authorized dealer

    • 85% of grocery store customers live w/in 5 mi (Cartvertising.com)

  • Posters in laundry rooms of colleges with our product

  • TV spot during The Today Show (5-7am CST)

  • Sponsor a couple Little League or club soccer teams to get our name out there


Future advertising

Future Advertising

  • Radio Ads – On the Go People

  • Sponsoring an MLS Team (LA, Chicago, Seattle)

    • Corresponding TV commercial of a mother washing the jerseys of 3 young soccer players


3x3 dynamic

3x3 Dynamic

  • Overcoming Customers

    • Conducted alpha testing in LA, Chicago, Miami, London, and Beijing

    • Need because it saves time and space

    • It is the IT Home product of 2011/2012

  • Overcoming Gogi

    • Seek reviews during beta testing

    • Access “need” during recession

    • Highlight why ours is better

    • Unique marketing campaign to relay value


Blue wave

SWOT

  • Strengths: Fast Follower, Angel Investors

  • Weaknesses: Price, No Name Recognition

  • Opportunities: Asia, Forming relationships with young college students

  • Threats: Other fast followers, larger companies


Pricing strategy

Pricing Strategy

  • Price Penetration

    • Fast Follower: Products before ours were not received well

    • Lower Risk to Buy + Incentives in Promotion

    • Plan on executing Price Lining after establishing product and brand name


Product segmentation map

Product Segmentation Map


Website

Website

  • www.gogibluewave.weebly.com


Website overview

Website Overview


History on the web

History on the Web


Thank you for your time

Thank you for your time


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