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Blue Wave. By: Lindsay Gauger , Cate Aisbet, Eric Wiechman , and Matthew Spanovich. Gogi. Blue Wave. Slogan/catch phrase. Why not? Gogi : For people on the Go. Consumer Base. Colleges Young moms Anyone in the market for a space and time saving washing machine. Product Description.

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blue wave

Blue Wave

By: Lindsay Gauger, Cate Aisbet, Eric Wiechman, and Matthew Spanovich

slogan catch phrase
Slogan/catch phrase
  • Why not?
  • Gogi: For people on the Go
consumer base
Consumer Base
  • Colleges
  • Young moms
  • Anyone in the market for a space and time saving washing machine
product description
Product Description
  • No Wrinkles
    • Patented anti-wrinkle technology
  • Faster Cycle Periods
    • LG’s QuietDrive has more power than the competition
    • Averages 8 minutes faster cycles than competitors*
bluewave bluewave deluxe by gogi
BlueWave & BlueWave Deluxe by Gogi
  • Dimensions & Capacity
    • Extra Large drum capacity – More than anyone else
  • Color Series
    • Pastel
  • Power
    • 110/120V Electric
  • Includes:
    • Drain Hose, Fill Hose, and Power Cord
  • Warranty Information
    • 3 Years Parts and Labor, 10 Years Motor, Lifetime Drum
bluewave bluewave deluxe by gogi1
BlueWave & BlueWave Deluxe by Gogi
  • Materials
    • Drum: Stainless Steel; Body: US Painted Steel
  • Detergent and Fabric Softener Tanks – Automatic Dispensers
  • Include the following cycles:
    • Jeans, Darks, Brights, Whites, Sheets, Delicates, Normal, Heavy Duty, Permanent Press, Speed Wash, and Rinse & Spin; Delay Wash
  • Online and Android App Controls
  • LG QuietDrive Motor – Powerful, Efficient, and Quiet
supply chain route
Supply Chain Route
  • Raw Materials:
    • Motor from LG, LCD from Vizio, Steel from U.S. Steel, Plastics from The Asian Plastic Company
  • Manufactured:
    • 7 US Plants; Germany; London; 5 Asian Plants
  • Distributors:
    • PMC and Almo in US; International under Continental Sales Inc.
  • Retailers:
bluewave bluewave deluxe
BlueWave & BlueWave Deluxe
  • Recommended for Energy Efficiency by:

Tier 1

bluewave vs bluewave deluxe
BlueWave vs. BlueWave Deluxe

BlueWave

BlueWave Deluxe

  • $1399.99
  • Steel Top, Glass Front Door
  • Basic, Push-Button Controls
  • 3.7 cubic feet drum capacity
    • 1.5 loads
  • $1599.99
  • Glass Top and Front Doors
    • LCD screen built into front glass door
    • Clock and Gogi Fish Screensaver
    • Downloadable Content
  • LCD Smart Controls
    • Screen made by Vizio
    • Sync with Smartphone and Internet
  • 4.2 cubic feet drum capacity
    • 2 loads at once
promotion
Promotion
  • PUSH Strategy
    • Give a 3% discount to each distributor who orders at least 50 BlueWaveand 40 BlueWave Deluxe models
    • Give a 5% discount to colleges which purchase at least 100 BlueWavemodels
    • Give a 5% discount to Thrivent Financial members
promotion1
Promotion
  • PUSH & PULL Stategy
    • If the customer opens an in-store credit card, the customer will receive a $100 mail-in rebate on either the BlueWaveor the BlueWave Deluxe
      • Push: Only open to retailers who purchase at least 15 BlueWave and 10 BlueWave Deluxe machines
      • Pull: Customers receive $100 off for opening an account
      • Gogi: Splits rebate 90/10; Projected to sell 1200/1000 models with this promotion worldwide
advertising
Advertising
  • Full-color banners and posters in gym dressing rooms
  • Grocery Cart Ads at grocery stores within 5 miles of an authorized dealer
    • 85% of grocery store customers live w/in 5 mi (Cartvertising.com)
  • Posters in laundry rooms of colleges with our product
  • TV spot during The Today Show (5-7am CST)
  • Sponsor a couple Little League or club soccer teams to get our name out there
future advertising
Future Advertising
  • Radio Ads – On the Go People
  • Sponsoring an MLS Team (LA, Chicago, Seattle)
    • Corresponding TV commercial of a mother washing the jerseys of 3 young soccer players
3x3 dynamic
3x3 Dynamic
  • Overcoming Customers
    • Conducted alpha testing in LA, Chicago, Miami, London, and Beijing
    • Need because it saves time and space
    • It is the IT Home product of 2011/2012
  • Overcoming Gogi
    • Seek reviews during beta testing
    • Access “need” during recession
    • Highlight why ours is better
    • Unique marketing campaign to relay value
slide23
SWOT
  • Strengths: Fast Follower, Angel Investors
  • Weaknesses: Price, No Name Recognition
  • Opportunities: Asia, Forming relationships with young college students
  • Threats: Other fast followers, larger companies
pricing strategy
Pricing Strategy
  • Price Penetration
    • Fast Follower: Products before ours were not received well
    • Lower Risk to Buy + Incentives in Promotion
    • Plan on executing Price Lining after establishing product and brand name
website
Website
  • www.gogibluewave.weebly.com
ad