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2007 Grocery SuperStudy

This study analyzes the average weekly sales, profitability, return on investment, and space performance of margarine in the dairy case. It provides recommendations for allocation and optimization of shelf space, emphasizing the importance of maximizing profitability and sales performance.

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2007 Grocery SuperStudy

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  1. 2007 Grocery SuperStudy

  2. 2007 Grocery SuperStudy

  3. Average Weekly Sales Per Item Sales DAIRY CASE AVERAGE $26.59 Margarine

  4. Sales Weekly Movement Per SKU DAIRY CASE AVERAGE 13.6 Margarine

  5. Sales Percent SKU’s Making Money DAIRY CASE AVERAGE 64% Margarine

  6. Profitability Weekly True Profit Dollars Per SKU DAIRY CASE AVERAGE $5.88 Margarine

  7. Profitability Average Adjusted Gross Margin* DAIRY CASE AVERAGE 35.1% Margarine (*Weighted average gross profit margin after trader and terms dollars)

  8. Profitability True Profit Margin* DAIRY CASE AVERAGE 22.1% Margarine (*Weighted average gross profit margin after trader and terms dollars)

  9. Return on Investment Average Turns PerYear DAIRY CASE AVERAGE 48.9 Margarine

  10. Return on Investment Annual True Profit* Return FOR EVERY DOLLAR OF INVENTORY ON THE SHELF (*After trade, terms, and dairy ABC’s) DAIRY CASE AVERAGE $11.83 Margarine

  11. Return on Investment Current Allocation Recommended Allocation Recommended Space Allocation(vertical feet) Margarine

  12. Space Performance Average Weekly Sales Dollars Per Sq. Ft. Facing DAIRY CASE AVERAGE $69.75 Margarine

  13. Average Gross Profit True Profit Space Performance Average Weekly Profit Per Square Foot DAIRY CASE AVERAGE AGP $24.47 DAILY CASE AVERAGE TP $15.42 Margarine

  14. Space Performance Share of Shelf Space (square feet) Margarine

  15. The incredible edible egg™ • EGGS Drive Profitability & Performance • Strong Sales • Powerful Profitability • Fast Turns • Space that Performs

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